The United Soybean Board (USB) and Goodyear Tire & Rubber Co. Goodyear have partnered to develop and test a new tire featuring U.S. soy. The announcement comes as they celebrate two years of collaboration. During the recent USB Biobased Products Stakeholders Workshop in Dearborn, Michigan, Goodyear showed its support for soy-based products by flying the blimp over the event with …
USFRA a Part of Agvocacy 2.0
One of the sponsors of the AgChat Foundation is the U.S. Farmers and Ranchers Alliance. During the recent Agvocacy 2.0 Conference in Kansas City we got to hear from Hugh Whaley, General Manager. He gave our participants an overview of the organization which includes shared values with the AgChat Foundation. Hugh says there are three main goals: “We’re going to …
NAMA at Farm Progress Show
During the Farm Progress Show the National Agri-Marketing Association held a reception which was very well attended. The idea here is to reach out and engage with other people and organizations in the ag world. There are probably five times as many people in the business who could and should be a NAMA member as there are members. So we’ve …
RFS Comments Start; Corn Growers Want More Time
Today kicked off the 30-day comment period to the EPA on the waiver request of the Renewable Fuels Standard. But the National Corn Growers Association is already asking for more time. NCGA President Garry Niemeyer sent a letter to the EPA requesting an additional 30 days of comments, citing harvest and the uncertainty of this year’s corn crop: “Across the …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
Do The Right Thing
During the 2012 NAMA Boot Camp a highlight for me was a breakout session on crisis management. Daren Williams, Executive Director of Communications for NCBA, spoke with attendees about the ins and outs of dealing with crises in the agriculture industry. In my interview with Daren he shared his role of promoting the wonderful world of beef to consumers, how …
Social Media Beyond the Choir
AgNerds from across North American came together in Kansas City, MO to attend the 2012 Agvocacy 2.0 Training. “Beyond the Choir” was a common theme throughout the week as we tweaked how to use social media in telling our story of agriculture to those not quite as familiar with it. Some came as social media gurus and others with a …
I’m Farming and I Grow It
The Agvocacy 2.0 Training would not of have been complete without a surprise performance from the Peterson Farm Boys. Their YouTube video, “I’m Farming and I Grow It” went vial this summer and has almost reached 7 million views. Greg and Nathan Peterson not only performed but took time out of their busy schedule to talk with us about why …
Third Annual Agvocacy 2.0 Conference
Three years of Agvocacy 2.0 training and counting. That’s what the AgChat Foundation just accomplished with the conclusion of their third annual event in Kansas City. I was there to conduct a presentation on story telling and media creation with the Peterson Farm Brothers. We had a great session in which I just had to bask in the shadow of …
It’s Agvocacy Time
It’s just about time for the 2012 AgChat Foundation Agvocacy 2.0 Training Conference. Things will kick off tomorrow with a board meeting of the AgChat Foundation followed by an Agtastic Tweet-Up which the attendees of the NAMA Boot Camp are invited to. Then the program kicks off in high gear on Thursday morning. Jamie Johansen and I will be on …