Here’s a group that you need to put on your radar. The Young Agrarians. I think you’ll hear more from them from my visit to Canada this week. But to get us started, Sara Dent spoke during our opening reception here at the Canadian Farm Writers’ Federation Conference. She gave us an overview of this organization. Young Agrarians is a …
New National Beef Ambassadors
We have a new team of National Beef Ambassadors and here they are. This weekend the competition in Arkansas took place and I had the honor to be a judge once again even though it was from home. I’ll update this post when I get the names of these new beef agvocates. I was a judge of the essay writing …
Corn Grower Voice on Climate Change
The president of the National Corn Growers Association provided a voice for American farmers Monday at the Opening Ceremony for Climate Week NYC 2013 along with leaders from business and government all over the world. Iowa farmer Pam Johnson, who spoke alongside international notables including former United Kingdom Prime Minister Tony Blair, President of World Bank Jim Kim, U.S. Special …
2013 NAMA PDA Winners
During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …
2013 Best of NAMA Call for Entries
It is time once again for the Best of NAMA Call for Entries. The balloon head guy says, “Let it go to your head.” So here’s the information: The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to …
How Farmers Feed & Fuel America
This is a great video by Fuels America that explains how our farmers are feeding and fueling America. Agriculture in the U.S. is more sustainable than ever. We may be producing more food per acre but we’re doing it with less energy, less water and fewer resources than ever and “we’re just getting started.” So who wouldn’t want a cleaner …
Help Make NAMA Fall Conference a Record
Okay. Here’s the deal agrimarketers. You can still attend the National Agri-Marketing Association Fall Conference in St. Louis next week. Let’s make this a record breaker. We’re very close to our attendance goal now so all you have to do is call the office and let ’em know you’re coming. We’ve got a great program that covers some breakouts on …
Seafood Videos for Consumers
We’ve heard a lot about consumer attitudes about and consumption of meats like beef and pork but how about seafood? Well the Seafood Industry Research Fund sponsored a research study to do just that. Working with Virginia Tech’s Department of Food Science and Technology the research was used in the development of educational videos that address gaps in consumer knowledge …
Reaction to Court COOL Decision
A U.S. district court judge today denied a request for a preliminary injunction blocking a final USDA regulation mandating country-of-origin labels (COOL) on meat sold in retail stores until a lawsuit filed July 8 is concluded. That decision made COOL supporters happy but disappointed the plaintiffs, which include U.S. and Canadian meat packer and livestock organizations. “We disagree strongly with …
NFU Fly-In Features Big Names
The National Farmers Union held a star-studded press conference on the first day of its Legislative Fly-In in Washington to highlight two important issues for agriculture – passing a farm bill this year, and maintaining the Renewable Fuel Standard (RFS). Rock star of the event was Grammy-winning artist Neil Young, pictured here with NFU President Roger Johnson. Young, who was …