Novus International has been gathering entries for an “all-star” prize package ever since their first event at the International Poultry Expo way back on Tuesday at lunch. That’s when I took this photo of Novus team members Tricia Beal and Lorraine Magney collecting the entry forms. The package itself has all kinds of fun goodies in it – including an …
Columbian Poultry Success Story
As the name implies, the International Poultry Expo is a global event that attracts poultry industry professionals from around the world. I had the pleasure of meeting Jorge Bedoya, president of the Columbian Poultry Industry Association, at the U.S. Soybean Export Council booth and got to talk with him about how soybean producers in this country have helped grow the …
Lou Brock Steals Hearts at Poultry Expo
A man best known for stealing bases during his stellar career was stealing hearts today at the Novus booth during the International Poultry Expo. Baseball Hall of Famer Lou Brock, an all-star for the St. Louis Cardinals in his day, really hit a home run for Novus at the expo. He spent two hours signing autographs and taking pictures with …
Poultry Industry Outlook
2008 was a year the poultry industry would rather forget, but the outlook for 2009 is brighter, according to Tom Hensley, president of Fieldale Farms in Baldwin, Georgia. He presented “The Industry Outlook: An Executive Management Perspective” at the International Poultry Expo this morning. Hensley is optimistic about this year. “You can’t be in the chicken business unless you’re an …
Coaching the Novus Team
The key to a winning baseball team is a good coach and if Novus International was a baseball team, executive vice president of marketing and sales Giovanni Gasperoni would be that coach. “Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, …
Headline Receives Plant Health Label
BASF announced today that Headline® fungicide is the first fungicide to have EPA approved Plant Health claims on its label. State approvals are currently pending. “We believe this is a new precedent for the agricultural community,” said Nevin McDougall, Group Vice President, North America, BASF. “Agriculture must rely on innovative products such as Headline to meet the increasing global demand …
ZimmKids
Are these kids cute or what? These are the ZimmKids – our Georgia nieces and nephews that I had a chance to spend some quality time with on my first night here in Atlanta. They surprised me by wearing the AgWired t-shirts we sent to them last year. So they’re a little large for them – that just makes it …
Seventh Inning Stretch
It could be, it might be – it was a home run for Novus International’s Jeremy Lutgen and Michael Whitmer, shown here playing an interactive video baseball game during the Novus reception at the International Poultry Expo. It was a great seventh inning stretch after a long day in the trade show trenches for everyone. Tomorrow will be the big …
This Ain’t Just Chicken Feed
I have been to quite a few trade shows in my time and the International Poultry Expo could very well be the biggest I have ever seen, with nearly 900 booths. In fact, it ranks 58th out of ALL the trade shows in the United States – not just ag shows, all shows. That’s pretty impressive. The man who makes …
Novus DHA Gold is Rookie of the Year
Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences. DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 …