I’ve been involved in more discussions about how to “track” news releases in the last few weeks than I can remember. That reminded me that it’s time for chapter 2 in this series, “Tracking News Releases.” In this chapter we’ll discuss how reporters use news releases, especially radio reporters since that’s our specialty.
Grill Beef For The 4th On This Week’s MBIC Report
At the end of last week the big news was the BSE announcement by USDA. As big as that news was it’s not something for the public to be alarmed about and that’s the word you can hear in this week’s Missouri Beef Industry Council Report from executive director Steve Taylor. Steve also talks about the upcoming July 4th opportunity to grill beef with your family and friends!
Adjust Your Ag-itude At AgVentures Open
Now that’s what I’m talking about. Go to the opening event for a little ag-itude adjustment! I can’t be there though, bummer. Maybe they’ll send along some pictures to share.
Tractor Supply Company Webcast
Want to know how the “largest retail farm & ranch store chain” is doing? Just log onto their webcast.
Reaction To USA Raised-Beef Announcement
I knew this wasn’t going to sit well with everyone and I’m sure we’re going to hear a lot more about it. We reported recently on the introduction of a new voluntary beef labeling program. It was officially kicked off today. The first response we’ve seen has been from the American Meat Institute.
World Dairy Expo Is A Really, Really Big Show
As you may now know, ZimmComm is working in cooperation with the World Dairy Expo on the Expo Blog. The level of activity on the new website will increase as we get closer to the event. I knew it was a big show but didn’t know how big until now.
2005 Fuel Ethanol Workshop & Trade Show Set To Start
Tommorow it’s off to Kansas City for the 2005 Fuel Ethanol Workshop & Trade Show. The show is billed as the “largest ethanol conference and trade show in the world.”
WRDA On House Floor This Week
This week the House of Representatives is supposed to bring the Water Resources Development Act to the floor for a vote. That’s the topic of CornTalk, the weekly interview program of the Missouri Corn Growers Association. I interviewed Lisa Kelley, Director of Public Policy for the National Corn Growers Association.
Satellite Radio Deals For NCGA Members
Now here’s a deal I haven’t seen before. You know I’m a Sirius subscriber since I’ve written about it before. We’ve been wondering when or how or if the satellite radio people will try to target the most logical immediate customers for their product. It looks like they’ve been doing a little work.
New American Farm Bus Tour
This is what I call a “revolutionary” way to get out and solicit some business. I’m thinking AgWired Bus! Nothing like borrowing a good idea. Of course it would have to have satellite high speed internet access but wouldn’t that be a cool way to blog around the countryside? In fact, I’ve suggested that New American Farm’s Ben Allen do just that so we know what’s happening on this tour each day!