Just yesterday we told you to experience the power of figs, now it’s potatoes. The United States Potato Board is changing Mr. Potato Head. In fact, according to this article, the new dude will fly in Macy’s Thanksgiving Day Parade. Notice that this sleek potato guy has his digital audio player on. Hopefully he subscribes to the ZimmCast!
Where Else But Online For A PR Blog Conference
The dates are set now for the second public relations online event. It’s Global PR Blog Week 2.0 which will be held September 19-23. You can see the full program here. I saw the alert to this on PR Opinions.
Podcasts From The White House
Now even W is podcasting by gosh! If the President of the United States is podcasting then this just ain’t a strange sounding word and if you’re in public relations and communications you’d better be paying attention. We keep telling you that it’s time to “think outside the box” (I’m sick of that phrase) but at least in this case I’m talking about a box that lets you tune into a regular radio station. Times they are a changing.
Even Cities Are Podcasting
In case you’re wondering what that logo is on AgWired that says we’re a member then I’ll tell you. We’re a charter member of the International Nanocasting Alliance. This is a group that has been created to promote standards for commercial podcasting. So we said, “Why not join up?” I haven’t seen much activity yet but we’re right at the beginning of this whole podcasting revolution. If you listen to our ZimmCast then you’re listening to a podcast. It’s in an MP3 file format and except for the host (me) sounds pretty good I think. I don’t know what the standards are yet but I’m sure we’ll be working on them.
Gettin Figgy With It
How many of you remember “Ooee, gooey, rich and chewey inside . . . ?” When I was in high school we had a social club that used that as our theme song. We would even go to a grocery store together signing it while we all picked up a package of Fig Newtons and went through checkout in a line. Yes, we were weird.
Surveying Farm Direct Marketing & Agritourism
The North American Farmers’ Direct Marketing Association is attempting to get some major feedback from an industry wide survey. Association executive director Charlie Touchette says in his letter “The farm direct marketing and agritourism industry is perhaps the fastest growing sector related to agriculture today. Some of you have been on the cutting edge of this farm and ranch survival strategy for decades. Some are just entering this realm of diversification, and some new entry farmers and ranchers consider it to be the only feasible way to enter into agriculture at all.”
State Fair Beef Promotion In Missouri
It’s state fair time in Missouri and in this week’s Missouri Beef Industry Council Report, we learn about what the organization is doing to promote beef in Sedalia, MO. Cindy interviews MBIC marketing director, Dawn Thurnau.
Draxxin – New From Pfizer Animal Health
I recently received the media kit for the Draxxin Injectable Solution annoucement from Pfizer Animal Health. Besides letting you know about it I thought I’d comment on the “kit.” I think it’s nice to receive a very easy to use and functional media kit like this. Basically it came with a nice explanatory cover letter from the agency (Rhea & Kaiser) and a CD which contains the news release, photos, logo, faq’s, research reports on the product, the label and contacts for more information. Very creatively done, excellent graphic work, the disk worked and was easy to use.
Rabobank Selects Morgan & Myers
Always happy to see announcements from my agency friends. This time it’s Morgan & Myers who have to be happy. As a former broadcaster it’s nice to see a plan for a blend of print and radio!
Jeff Koenig Commodity Blogger
You know I love a blogger so I really like what Jeff Koenig is doing with his website. Jeff is using blogging software to build a very interesting site for his business. I think it’s laid out very well. It’s simple and contains a ton of information. You have to register in order to enter the site and see what’s he writes though.