How’d you like to be responsible for all the media and marketing for a farm show that attracts about 65,000 people? We’re talking international reporters and visitors. Well in the case of World Dairy Expo it’s all the work of Lisa Behnke, Marketing Manager (pictured to the right of yours truly). She’s hard at work now getting ready for all the media representatives who will be covering Expo. Of course she also does other things and I think you’ll be able to tell from my interview with her that she’s proud of World Dairy Expo and committed to making it even better.
Valent Not In Spray Oil Business
Here’s the kind of story you don’t see often in a news release. Valent announced yesterday that it has “exited the spray oil business and will no longer market Volck Supreme Spray Oil, Volck Clear or Premium Ag 100.” Usually you get an announcement that a company is now doing something, not withdrawing. Interesting. I applaud them for making an important announcement and using a news release to do so. This is a story and worthy of a release!
Colorado Steaks Are Blazin’
The National Beef Cookoff is over and there’s lots of winners and prizes. The big winner is: Linda Morten, TX with the “BEST OF BEEF” GRAND PRIZE in the GRILLED BEEF CATEGORY with her recipe called “Blazin’ Colorado Steak.” It’s what’s going to be supper in the Zimmerman household this weekend! Instead of going into anymore about the contest and all the winners, etc. I think you just need to add this to your cookbook:
Make Your Website Un-Ugly
This week I’ve been involved in some interesting discussions on website design so I thought I’d pass along a couple links to some interesting information if you’re involved in a web project. Thanks to a link I found on Paul Conley’s blog you can read some very interesting research on a Poynter Institute study called Eyetrack III. This was research about news sites which was done with 46 people. Lots of good stuff in here. This is from Paul’s post called “The Ugly Truth About Ugly Sites.”
Get Your Ticket To Tulare
The World Ag Expo is looking for sponsors and they have a lot of things you can sponsor. Some examples include:
SEJ Meeting Still Scheduled For Austin
Here’s some folks watching what happens with Hurricane Rita. The Society of Environmental Journalists says they’re still planning on their annual meeting in Austin, TX starting September 28.
Checkoff Funded Food Safety Research
This week’s MBIC report from the Missouri Beef Industy Council focuses on some of the food safety research being funded by Missouri beef producer checkoff dollars. Cindy interviews Azlin Mustapha, a food science professor at the University of Missouri.
Win A Holstein Association Jacket
Just last week I told you about this contest being run by the Holstein Association and this week we helped them promote it by sending out a Talking News Release! Here’s your chance to hear Lisa Perrin. She did a good job don’t you think?
New Sponsor For World Dairy Diary
In just over a week I’ll be living out of a little room at the Coliseum in the Alliant Energy Center in Madison, WI blogging World Dairy Expo. I’ll bring you some of it here but I’ll mainly be blogging it on World Dairy Diary, a ZimmComm blog and the “Official blog of the World Dairy Expo!”
CEO Selected For USSEC
Dan Duran has been hired as the CEO of the U. S. Soybean Export Council, the joint venture of the United Soybean Board and American Soybean Association. I don’t guess they have a logo or website yet, at least not that I can find.