A Bottle Of Your Best Paso Robles

Chuck Zimmerman

Paso RoblesThere’s more to California wine than just the Sonoma and Napa Valley. That’s what the Paso Robles region wants you to know and they’re putting up a multi million dollar advertising campaign to promote it starting with their website. Referrals, print and online advertising, and search engines are expected to drive traffic to the site. The winery alliance mission statement is: “The Paso Robles Wine Country Alliance communicates, reinforces and enhances our status as a world-class wine region.”

Agribusiness

G10 Countries Express Trade Concerns

Chuck Zimmerman

As we get closer to the Hong Kong Ministerial of the WTO the rhetoric is heating up. Ag groups here in the United States have sure been sending out the “position” releases. I have to call them that since I’m not sure I would use the word news to describe the content of a lot of the ones I see. They are informative though for reporters, most of which probably don’t “use” them other than for background information.

International

ScanControl In The Palm of your Hand

Chuck Zimmerman

Scan ControlAt first glance the news about ScanControl’s service and software enhancements is pretty difficult to digest. Pretty technical language for one thing and lots of it. That’s why I was very glad to see that they included a link to a flash demo. Pictures speak a thousand words or at least make something like this easier to understand!

Agribusiness