My main man Dave Mehlhaff is back to his livestock communications roots. He’s the Director of Communications for the American Hereford Association. In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an …
Country Living Olympics
I’m not sure what you do at a Country Living Olympics but I’d sure like to find out. It must have something to do with animals though since it’s going to happen during the American Royal Livestock and Trade Show. Besides country living sports the Country Living Association is planning a full day of speakers and panel discussions to help …
Autofarm and Raven Industries Expand Collaboration
It seems like the precision agriculture companies are doing a lot of collaborating these days. It makes sense when you consider how many different components have to work together from software to satellites to hardware. Here’s the latest announcement from Autofarm and Raven Industries. AutoFarm and Raven Industries announce the expansion of a collaborative agreement for product development opportunities following …
Missouri Beef Industry Council Video PSA
The Missouri Beef Industry Council has been a client of ours since we started ZimmComm New Media going on four years ago. They called last week needing a video psa to use in the upcoming stage 4 event of the Tour of Missouri, a professional bicycle race across the state. So with a little help from iMovie and iDVD it …
I’ll Be Your Geek Marketer
Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …
Get To Know Laura Mayfield
I had an opportunity this morning to talk with the new President of McCormick Company, Laura Mayfield. Our conversation will help you get to know her. Laura says she’s worked with some of the staff at McCormick on projects over a period of several years so she’s not a complete stranger. She says that clients can expect the same great …
Laura Mayfield New President of McCormick Company
A new era and a new president for McCormick Company. The company announces Laura Mayfield as the new president. She’ll be leading and managing offices in Kansas City, Amarillo, Des Moines and Fairport, N.Y. “We’re excited about the new leadership Laura brings to the company,” says Mark Perrin. “Laura is very familiar with McCormick. She has worked with many of …
How The Best Was Won
I’m guessing most of you are not online reading AgWired this weekend and I’m not doing a lot of posting either. It is “Labor Day” weekend after all. However, just in case you’re taking a peek now (or later this week). . . It’s time for you to start thinking about your Best of NAMA entries. This year’s theme is …
Harvest Labor Weekend
This is what I saw a lot of coming home from the Farm Progress Show and then again today when I was out in the field. It’s perfect weather to be out in the field so I’m sure this is going to be a busy weekend of harvesting. While I was out today there was a kind of infrequent breeze …
Farm Bill Food Battle Video
In the never ending push by whacko groups to impact American production agriculture there’s a new video out from the folks at Free Range Studios. It’s called The Farm Bill Food Battle. It looks like the same folks who brought us The Meatrix and other humorous but so off base productions. They demonstrate great creativity as I’ve pointed out before. …