Courtney Yuskis, pictured here on the right of some of the corporate partners of the Country Living Association, gave some closing remarks at the Country Living Outlook Conference that included a summary of the organization’s first year to date. They started on January 1 and have over 11,000 members. She says that CLA is meant to be a community for …
LPC Had a Successful Gala
Last night the Livestock Publications Council held their annual Gala at the American Royal and it was a big success with attendance well above last year. Diane Johnson did her usual excellent job of making sure that everyone had a good time. I was there for a while and will post some pictures of the LPC Headliner and Hall of …
Who Are Rural Lifestyle People?
One of our speakers at the Country Living Outlook Conference was Susan Spaulding, Market Directions. She was part of a panel that discussed “What’s Going on in the Country.” Susan says her company has done some significant research on the rural lifestyle market. Some of the things they’ve found about the people who live the country life include: They are …
A Bullwhipper
The American Royal is in full swing here in Kansas City. In fact, it’s the venue for today’s Country Living Olympics which I’ll be attending this afternoon. During yesterday’s Country Living Outlook Conference I could hear a lot of noise in Kemper Arena so I snuck out on a break to see what was going on. It must have been …
RFD-TV Reaching Those Rural People
The Executive Vice President of RFD-TV is Mike Hansen. He was our luncheon keynote speaker at the Country Living Outlook Conference. With a company/tv network that has a name like RFD you know they’ve got to be reaching rural lifestyle people right? Mike talked to us about the 8 year old network and says that they were reaching these rural …
Moderating the Country Life
Our program moderator here at the Country Living Outlook Conference is Courtney Yuskis, Director of the Country Living Association. She’s been keeping us on schedule. I’m set up in the side of Replay’s here in Kemper Arena with a pretty slow connection using my Sprint card. That’s why things have been a little slow on the posting front today. But …
Betsy’s Perspectives on the Rural Lifestyle
The first person on the program at the Country Living Outlook Conference is Betsy Freese, Editor-in-Chief of Living The Country Life. Betsy talked about who these rural lifestyle people are and based her comments on research her company has done as well as her personal contact with her audience. Some quick facts she gave came from the magazine’s subscription cards …
Country Living Outlook Conference Underway
The Country Living Outlook Conference is underway here in Kansas City at Replay’s in Kemper Arena. We’ve got 60 people attending from a pretty broad range of company types including real estate, media, research and agribusiness. There are a number of speakers as you can see from my earlier post with the agenda. I’m going to try to have interviews …
The Outlook on Country Living
I’ll be getting an outlook on country living today at the Country Living Association Outlook Conference. It all starts later this morning at Replay’s Bar & Gril at Kemper Arena in Kansas City. Here’s what the program looks like: 10:30 – 11:15 Welcome by Betsy Freese, Living the Country Life 11:30 – 12:30 Luncheon, Patrick Gottsch, President & Founder of …
The Business of California Farming
The Futures Channel has produced a short movie on California agriculture. They’d love your feedback. Thanks to Jenna who’s in charge of their distribution for the alert to it. It’s meant to be an instructional video for classroom use. Do your students know where their food comes from? There are more than 350 different commodities grown in California, including rice, …