Just text “agwired” to 46786 Do it and join the dozens of people who are already subscribed to get agricultural marketing news in the fastest and easiest form available. Once you subscribe then we’ll deliver the news to you in headline form so all you have to do is look at your phone. It just doesn’t get any easier than …
Michele Payn-Knoper Launches Cause Matters Blog
Maybe I should start a “Blog of the Week” post or something. It’s getting hard to keep up with all of them but I’ll do my best to point you to them, especially good ones like this one newly created by Michele Payn-Knoper. She’s a professional speaker and agrifood consultant who has started a new blog “to help build connection …
Penton Media Launches AgriBizJobs.com
It looks like companies and job seekers have a new resource in the agricultural industry with this announcement from Penton Media. Penton Medias Agriculture Group today announced the launch of its new targeted online career center, AgriBizJobs.com at www.agribizjobs.com. The site offers industry employers a growing, qualified audience of agriculture professionals, while providing industry jobseekers with agribusiness-specific, categorized job listings. …
NAFB Obtaining Waves of Farmer Media Use Info
According to Executive Director, Bill O’Neill, the National Association of Farm Broadcasting is conducting waves of farmer media use surveys this year. It’s their NAFB 2008 National Producer Media-Use Study. He says they’re focusing on larger producers and ranchers (Class 1A, $100,000+ in sales/gross farm income). I’ll be attending next week’s NAFB Washington Watch program courtesy of the organization to …
Farm Progress Companies Gets Frequent
Business must be good for Farm Progress Companies. They’re increasing the frequency of two of their publications. Rural Life increases from its current quarterly publishing schedule to a bimonthly frequency beginning with its July/August issue. Rural Life, launched in 2006, is the industry’s only magazine targeting affluent multiple-acre rural homeowner-consumers. The magazine enjoys wide acceptance by its readers. Farm Futures …
Ken Anderson VP of PR at Ayres Kahler
Many of you AgWired readers probably congratulated Ken Anderson last week at the NAMA Convention for his new position with Ayres Kahler as VP/Director of Public Relations. I saw him the first night I was in KC and learned the news. Feel free to send him your congrats when you get a chance. In his new position, Anderson is responsible …
Podcasting’s Solid Growth
Speaking of podcasting, an article out today on eMarketer speaks to the value of the niche audiences created by topical podcasts. According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad …
USDA FSIS Begins Podcasting
Podcasting is becoming more mainstream all the time. Now USDA’s FSIS is using this great new media communications tool. The U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) today launched a series of educational podcasts tailored to address food safety and education issues for consumers and other stakeholders. As a part of the Agency’s ongoing outreach efforts …
Willie Vogt Wins iPod touch From ZimmComm
I haven’t forgotten that we had a drawing at our NAMA booth. A winner was drawn (fair and randomly). I did not do the drawing. We had daughter Chelsea handle those duties. So, in case you haven’t figured it out yet, Willie Vogt, Farm Progress Companies, wins a brand new, personalized iPod touch. You know he wants and needs one. …
Alltech Symposium Wrapup
The 2008 Alltech International Animal Health & Nutrition Symposium is over and Alltech President, Dr. Pearse Lyons, provided the final remarks. He summed up the key concepts that were focused on at the Symposium like the greenest generation, re-defining the industry, new technologies, new business practices, having fun and being socially responsible, supporting young people and re-defining education. Then he …