This week I’ll be attending the Turf and Ornamental Communicators Association annual meeting in Minneapolis. This will be my first experience with this group. I’m curious to find out who I’ll know there. Of course Den Gardner will be there. He also manages AAEA. The Turf and Ornamental Communicators Association (TOCA) serves communicators in the Green Industry by fostering an …
Milk Producers With Issues
At the National Association of Farm Broadcasting Washington Watch program there is a session called the Issues Forum in which ag groups make representatives available for interviews. During this session I interviewed Sarah Olson, Communications Coordinator, National Milk Producers Federation. Sarah is relatively new to NMPF and says that as they look to the future, communications will change. For example, …
American Farmland Trust Working on Farm Bill
Last week I had the pleasure to spend a couple of half day sessions doing some media production training with Jennifer Morrill at American Farmland Trust in Washington, DC. It worked out very well since I was attending the NAFB Washington Watch. At the Washington Watch Issues Forum I also got to interview AFT President, Ralph Grossi. (Jennifer took the …
Party Piggy & Ecophobia
It has been a beautiful weekend in Missouri. Time to get some herbs and vegetables planted and enjoy some relaxation. On Saturday this little piggy went to, not the market, but the party at Derry Brownfield’s cabin. Mmm, mmm, good. We had quite a crowd out there. I thought you might enjoy an editorial in Hernando Today, a Tampa, FL …
USDA Census of Ag PSA
At NAFB’s Washington Watch we all received psa’s from NASS for the 2007 Census of Agriculture. You can listen to Sec. of Ag Schafer voice one of them here: usda-census-psa.mp3 I’m curious if any radio stations or networks use these. It was my experience before getting out of farm broadcasting on air that psa’s didn’t get used much. Is it …
New Got Milk.com Website
We love the commercials and now the website is more fun too. GOT MILK?, known for its quirky, yet memorable TV commercials, has given its Web site a face lift, providing it with an online presence to match its onscreen reputation. The new www.gotmilk.com, produced by the California Milk Processor Board (CMPB), the creators of GOT MILK?, showcases an entertaining, …
My Mobile Ag Journalism Kit
Lots of people wonder about all those gadgets I’ve got in my backpack, so after inspiration from a post on Teaching Online Journalism I thought I’d share. Not everything that I travel with is pictured here but these are the basics. You can click on the photo for a larger one. Backpack: Lowepro CompuTrekker AW Phone: AT&T Blackberry Curve – …
USAIN Completes Annual Conference
It’s a sign to me of how much information is online when I keep finding organizations and websites I’ve never even heard of. I dare say I do spend a little bit of time in the Google world. Here’s one called the United States Agricultural Information Network (USAIN). They just finished up their annual meeting which this year had the …
Journalism’s Future and A New Term For You
Every once in a while the agriblogger gets caught relaxing. This time it was WFMB farm broadcaster, Leah Guffey who got the picture. I received it via MMS this morning. So you may be wondering, what is MMS? Here’s the definition. Multimedia Messaging Service (MMS) is a new standard in mobile messaging. Like SMS (Short Messaging Service), MMS is a …
CNBC Special with Corn & Soybean Digest Columnist
While I was attending the Commodity Classic I met the crew from CNBC that’s been following Tyler Bruch who’s a farmer and columnist for Corn and Soybean Digest. I guess their production is complete and they’ve been promoting it with a series of video clips. You can find one of them here. Corn & Soybean Digests Brazil columnist, Tyler Bruch, …