Give me a steak from “our ranch.” The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC staffs have created a new Hereford-based beef brand specifically targeting Hispanic shoppers. In 31 Hispanic grocery stores throughout the Los Angeles area, shoppers now have the opportunity to buy Hereford beef labeled Nuestro Rancho, from a service case cut just the way …
Mother Nature Gets a Network
It looks like Mother Nature needed a network and found two guys to start one for her. Chuck Leavell pointed me to this story which pretty much explains what they have in mind. Joel Babbit, 54, a longtime Atlanta ad executive, and Chuck Leavell, 56, keyboardist for the Rolling Stones, are creating a new online company — the Mother Nature …
September ZimmNews
The latest edition of ZimmNews has now been delivered to in-boxes everywhere. In case you didn’t get it or just want to look at it online then you can find it here: September ZimmNews Some highlights include: New Media Tip Where Have We Been Where Are We Going Southern Peanut Farmers Blog Precision Pays Has New Look Best of the …
Picture Gadgets
Hello photo enthusiasts. If you like pictures and especially if you like taking them then you’re probably wondering what to do with all of them in this digital world. So I thought I’d give you a few ideas. Of course you can print them but if you travel around a lot then what? Well, you can keep them on your …
Woodward Has Two Rivers
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” In this week’s program we’ll learn about the Woodward Communications acquisition of Two Rivers Marketing. I spoke with Greg Ehm, …
Getting Ready For World Dairy Expo
It’s time to look forward to World Dairy Expo. This year’s theme is “Building Bridges – Making Connections.” I’ll be on location again this year starting mid week posting mostly on World Dairy Diary. It looks like we’re in for a cool down in the midwest so I’m going to remember to bring a jacket. Nothing like getting to a …
Stephanie Gable Joins Novus International
Past NAMA President, Stephanie Gable, has a new job. She’s now working for Novus International as Ruminant Marketing Manager. That means she’ll be responsible for developing global marketing plans for Novus’s dairy and beef programs and products. Stephanie is pictured participating in a NAMA Executive Committee Meeting last year. Ms. Gable joins Novus from Fort Dodge Animal Health in Kansas …
Small Company Formed
You’ve know Sylvia Small as the VP, Communications for the U.S. Poultry & Egg Association and the International Poultry Expo. Well she has formed Sylvia Small Communications & Marketing. She will provide a full range of communications and marketing services to companies, organizations and associations. For larger clients and projects, she will partner with other senior level professionals to provide …
Two Rivers Marketing Acquired By Woodward Communications
Two Rivers Marketing has been acquired by multi-media company, Woodward Communications. That’s very interesting. We’re certainly living in a different world today when it comes to media and marketing. Woodward Communications, Inc. (WCI), a Dubuque-based employee-owned multimedia company operating in Iowa, Illinois and Wisconsin, has acquired Two Rivers Marketing, a well-known Des Moines marketing firm specializing in business-to-business communications. In …
Terry Stokes Resigns From NCBA
I just learned that Terry Stokes has announced his resignation as CEO of the National Cattlemen’s Beef Association. Here’s a picture of him from the Cattle Industry Convention earlier this year. I’m sure a lot of people are going to be missing him. Stokes said representing cattlemen and championing their cause has been the greatest honor and the most fulfilling …