You can learn more about the rural lifestyle survey that Susan Spaulding conducted courtesy of Paulsen AgriBranding. Day two of NAMA’s Trends in Agriculture: Rural Lifestyle Marketing kicked off with a discussion of the impact of new media on rural lifestylers. Susan Spalding of Market Directions and Courtney Yuskis of the Country Living Association looked at the products and services …
Survey of Rural Lifestylers’
The first session today at Trends in Agriculture was all about a national survey of rural lifestyle people conducted by Susan Spaulding, Market Directions. She worked with the Country Living Association on the survey and the presentation was made jointly by Susan and CLA Director, Courtney Yuskis (pictured). One of the interesting things I heard was the high level of …
Marketing To Idyllic Lifestyle Seekers
Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed. At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. …
Rural Lifestyle Marketing From Paulsen
Paulsen AgriBranding spoke with the second speaker here at the Trends in Agriculture conference. He was very interesting and will be the interview in this week’s ZimmCast. So where are rural lifestylers these days? Dan Duffy, CEO of United Country Real Estate, told the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference how agrimarketers can reach this target and how …
NAMA Trends From Paulsen AgriBranding
Speaking of Paulsen AgriBranding, here’s the first of their Trends in Agriculture video clips with our first speaker. The NAMA Trends in Agriculture, Rural Lifestyle Marketing conference began with Frank Schuurmans of Decision Strategy International asking if your current strategy is “future proof.” He focused on future scenarios and asked attendees to test how their current strategy would fare.
Are You Sure About Your Strategy?
The first speaker at the NAMA Trends in Agriculture conference was Franck Schuurmans, Non-Profit Practices for Decision Strategies International. He really made us work our brains early by speaking about strategies. For one thing he challenged everyone to not be so confident in “knowing what you know” as in “knowing what you don’t know.” You’ve got to think about that …
Why Do You Attend Trends in Agriculture?
I would have had more posted from the NAMA Trends in Agriculture conference last night but we had major web server work being done. That’s my excuse. That’s all done with though so expect to see much more today here on AgWired. Let’s start with this. I asked some of the folks attending why they are here: trends-08-collage.mp3 And of …
Back Forty Blog
I just learned about the Back Forty blog since cappressglw is now following me on Twitter. This is a gathering place for people who have found their patch of ground to grow what they like, raise the animals they like and stretch out a bit without the neighbors peering in through the side window. Call it a small farm, hobby …
A Smile At The End Of A Monday
Thanks to one of my Facebook friends I got a link to this video/song which I think is hilarious. It’s Monday. Time to lighten up and relax. I’m lobbying for them to perform at an NAFB Convention. What do you think? Actually, they’ve got another video that might be more appropriate. See you in KC, MO. Post Update: Chelsea says …
Ethanol Producers Form Growth Energy
I just found out about that new ethanol group being formed. It’s called Growth Energy. Growth Energy is a group committed to the promise of agriculture and growing America’s economy through cleaner, greener energy. Growth Energy members recognize America needs a new ethanol approach. Through smart policy reform and a proactive grassroots campaign, Growth Energy promotes reducing greenhouse gas emissions, …