I know posting has been light but sometimes the agriblogger has to take a few days off. I’ll be back on the grid by Wednesday evening and ZimmComm will have some exciting news by the end of the week. Cindy is attending the Cellulosic Ethanol Summit in south Florida this week and may have some news for you from there. …
NAMA Professional Development Award Winners
At the NAMA Trends in Agriculture conference several professional agrimarketers were honored and once again this year, Paulsen AgriBranding captured comments from the honorees. NAMA honored three members for professional development during its Wednesday luncheon. Honored in marketing communications was Paul Redhage, FMC Communications Manager; in Public Relations, Beth Anderson, Charleston Orwig; and in sales, Vernon Benes of Beck Ag. …
NAFB Trade Talk Hectic As Usual
I think we need a couple days to get all of the Trade Talking done that we’d like to do! Cindy and I did a lot of interviews today and we’ll be using them in the coming weeks. I got to meet with one of my musical heroes this morning during the NAFB Trade Talk session. He was hanging out …
Honoring Jim Evans
This evening we honored a real friend and mentor of many of us in agricultural communications, Jim Evans. He’s seen here with the Cindy’s (l-r Cindy Zimmerman, Cyndi Young, Jim, Cindy Cunningham). A reception was held in Jim’s honor and to bring to our awareness a new “Campaign for the James F. Evans Endowed Chair in Agricultural Communications” at the …
NAFB Convention Opening Panel
With the NAMA Trends in Agriculture conference over I’ve made the permanent move to the Westin for the NAFB meeting. After a joint meeting with NAMA, the first session for NAFB was titled, “Staking Value, Lifting Tides.” Mike Adams, AgriTalk presided over the session which featured some of our good friends. You can see Bill Farmakis, J. L. Farmakis, Pat …
New Media Impact on Rural Lifestyle People
You can learn more about the rural lifestyle survey that Susan Spaulding conducted courtesy of Paulsen AgriBranding. Day two of NAMA’s Trends in Agriculture: Rural Lifestyle Marketing kicked off with a discussion of the impact of new media on rural lifestylers. Susan Spalding of Market Directions and Courtney Yuskis of the Country Living Association looked at the products and services …
Survey of Rural Lifestylers’
The first session today at Trends in Agriculture was all about a national survey of rural lifestyle people conducted by Susan Spaulding, Market Directions. She worked with the Country Living Association on the survey and the presentation was made jointly by Susan and CLA Director, Courtney Yuskis (pictured). One of the interesting things I heard was the high level of …
Marketing To Idyllic Lifestyle Seekers
Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed. At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. …
Rural Lifestyle Marketing From Paulsen
Paulsen AgriBranding spoke with the second speaker here at the Trends in Agriculture conference. He was very interesting and will be the interview in this week’s ZimmCast. So where are rural lifestylers these days? Dan Duffy, CEO of United Country Real Estate, told the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference how agrimarketers can reach this target and how …
NAMA Trends From Paulsen AgriBranding
Speaking of Paulsen AgriBranding, here’s the first of their Trends in Agriculture video clips with our first speaker. The NAMA Trends in Agriculture, Rural Lifestyle Marketing conference began with Frank Schuurmans of Decision Strategy International asking if your current strategy is “future proof.” He focused on future scenarios and asked attendees to test how their current strategy would fare.