Nicholson Kovac has once again documented what agrimarketers know intuitively. This time it’s about veterinarians. The agency just released its Veterinarian New Media Usage Study. It has some interesting findings that should help make marketing decisions using new media easier to justify. The Veterinarian New Media Usage Study provides comprehensive insight on the use of new and social media among …
AG CONNECT Expo Advocating For Agriculture Awards
Sara Mooney is the Director of the AG CONNECT Expo and attended the National Association of Farm Broadcasting Trade Talk along with my man Rich Jefferson. I had been wanting to talk to them about their Advocating For Agriculture awards program where they will recognize three individuals who support “in a compelling way the work of farmers and ranchers to …
Thank A Corn Farmer
This video pretty much sums up one of the things we have to be thankful for this week.
Digital Potatoes
The U.S. Potato Board got some recognition for balancing traditional and digital media recently. Their target? She’s called “Power Mom.” “Momfluential.” “Chief Purchasing Officer.” Even “Mogul Mom.” She is the United States Potato Board (USPB) Domestic Marketing program’s primary target: women, 25-54 with kids younger than 18 living at home. She makes at least 80 percent of the decisions regarding …
BIVI Sees Big Jump In Cattle Business
The head of the U.S. cattle business for Boehringer Ingelheim Vetmedica is Colin Meyers. Colin says the main thing the acquisition of Ft. Dodge Animal Health means to the company is that they now have a much broader range of products to offer. One product in particular, Cydectin, moves them into the anti-parasitic market with a very well recognized name. …
You’ve Got To Love Farmers
Annalisa Clarke manages I Love Farmers, They Feed My Soul. In the AEM AGCONNECT Expo booth at the NAFB Trade Talk I spoke with her about the campaign. She says they’ve started a new media campaign they’ve started to promote agriculture. It’s targeted to individuals 14-24 years old who she calls “digital natives.” She says they’re allowing them to communicate …
Harvest Photos From U.S. Grains Council
If you’re looking for some photos of the harvest then look to the U.S. Grains Council Flickr set of 2009 Harvest Photos. The USGC is collecting photos from U.S. farmers all over the country. Thanks to all of you that submitted photos. Remember that we are still accepting photos until Dec. 1, 2009. This photo is of Dave and Sue …
Soybean Growers Can Ask Questions of USB Experts
This is the next installment in our series about Expert Advice from the United Soybean Board. While attending the National Association of Farm Broadcasting Convention I spoke with USB Treasurer Marc Curtis who farms in Mississippi. Marc serves on the USB Production Committee so he’s especially happy that the organization can offer Expert Advice to soybean growers via a regular …
BIVI Vision is Value Through Innovation
The President of Boehringer Ingelheim Vetmedica, George Heidgerken (pictured on left), attended today’s media event and spoke with reporters about changes in the company after the acquisition of Ft. Dodge Animal Health. He says the purchase is a big deal for BIVI here in the United States and globally since it essentially doubles their business including their ability to innovate …
Boehringer Ingelheim Vetmedica Media Day
I’ve now got a photo album started for today’s Boehringer Ingelheim Vetmedica ag media day. Here’s Betsy Freese, Living The Country Life, posing in her lab coat before our R&D tour. I will have interviews to post later since I neglected to bring along the right cable for my audio recorder. I just interviewed George Heidgerken, President of BIVI. He …