X-Ray Vision For Food Labels – FoodEssentials Scanner

Chuck Zimmerman

What do you think will happen in rural America once the iPhone is available on multiple carriers? Yes, that’s right. The percentage of farmers with iPhones will increase. Let’s hope this happens soon since AT&T is not the rural carrier of choice. There are still a lot of farmers with iPhones of course and I know many who want one. …

Food, Technology

Passionate Pressure At IFAJ Congress

Chuck Zimmerman

The Chair for this year’s International Federation of Agricultural Journalists 2010 Confress is Jef Verhaeren. I spoke with him via Skype to get a preview of the conference before I get there later this week. I’ll be rolling in to Ostend, Belgium on the weekend. I first met Jef years ago at the Green Week event in Berlin and we’ve …

Audio, IFAJ, Media, ZimmCast

Growth Energy Launches National Ethanol TV Ad Campaign

Chuck Zimmerman

This is interesting. Growth Energy (a ZimmComm client) has just announced via live web stream that they’re also launching a national ethanol tv ad campaign. “For too long, we have allowed our opponents to define who we are. That ends today,” said Tom Buis, CEO of Growth Energy. America’s ethanol supporters launched the industry’s first national TV ad campaign today …

Ag Groups, Biofuels, Energy, Ethanol, Video

POET Launches National Ethanol TV Ad Campaign

Chuck Zimmerman

A part time farmer and a full time POET. He’s featured in this new ad campaign by POET. You can see all the ads at POET TV and vote for your favorite on their Facebook page. POET launched a national advertising campaign today aimed at highlighting the hard work done by Americans to wean our nation off foreign oil through …

Biofuels, Ethanol, Video

Ag Media Convergence

Chuck Zimmerman

Media convergence is defined as: “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” Source: Encyclopedia Britannica We’re really seeing this in agricultural communications today. New media is not just …

Ag Groups, Media, Public Relations, Publication, Video

Disagreement on Ethanol Policy

Chuck Zimmerman

The food versus fuel debate is back in full force, creating division between the crop and livestock industries at a time when it would behoove them to work together against the very real threat of animal activism. This reached an interesting level last week when Rick Tolman, CEO, National Corn Growers Association (ZimmComm client) published an editorial taking the American …

Ag Groups, Animal Activists, Audio, Ethanol, Farm Policy

Let’s Put More Corn In The Classroom

Chuck Zimmerman

Teaching children about where there food comes from is talked about a lot and the Missouri Corn Merchandising Council is doing something about it with their “Corn in the Classroom” program. This educational program helps students reconnect with today’s farmers and better understand the source of their food, fiber and fuel. “Informing students about Missouri’s corn industry allows them to …

Ag Groups, Corn, Education

Virtual Connection Point

Chuck Zimmerman

Here is where you want to go at the NAMA convention to register for a B&N Nook (professional) or an Zoom H2 digital audio recorder (student). You can see a bigger version of the Connection Point virtual trade show online. This virtual trade show is okay as a map but it will be a lot more fun to be there …

NAMA

Developing Enhanced Efficiency Fertilizers In France

Chuck Zimmerman

Sophie Marquis works for GPN Agriculture in France, pictured here with Andrew Semple, VP International Sales, AGROTAIN. She says there’s a lot of pressure in France and other EU countries on the development of new fertilizers that can increase yields while helping with environmental concerns. She says there are some products available now in their market but it sounds like …

Audio, Fertilizer, International

TATT App

Chuck Zimmerman

No. It has nothing to do with tattoos. The Truth About Trade & Technology now has an iPhone app. We are a nonprofit advocacy group led by American farmers – narrowly focused, issue specific – as we support free trade and agricultural biotechnology. The TATT mobile app allows you to stay on top of the latest biotech, trade and agriculture …

Technology