There is some serious business being conducted here at the Alltech International Animal Health and Nutrition Symposium. We’re also learning a lot. But it’s not all work. Alltech knows how to throw a party and did so once again at the site of the upcoming Alltech FEI World Equestrian Games. We bused out to the Kentucky Horse Park and enjoyed …
Chinese Think KFC Is Yum!my
We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they …
Branding Story About KFC At Alltech Symposium
The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.” He’s credited as the father of the KFC superbrand and certainly has the facts …
Alltech Symposium Press Conference
Following this morning’s opening general session Alltech held a press conference that included (left-right) Joaquin Pelaez, Yum Brands, China, Dr. Jim Pettigrew, University of Illinois, Dr. Pearse Lyons and Dr. Mark Lyons. It was an open question and answer session and I have made the audio available for you below. In it you’ll find quite a few good questions on …
Once Upon A Time With Dr. Pearse Lyons and Alltech
Alltech founder Dr. Pearse Lyons is now on stage after being introduced for the first time ever by his son, Dr. Mark Lyons. Dr. Lyons started out saying that four very important words are “Once upon a time.” He has then told us a story about the challenges we face in the world and how we can work to solve …
Alltech Medal of Excellence Award To Dr. Jim Pettigrew
During our opening session here at the Alltech International Animal Health & Nutrition Symposium we just witnessed the presentation of Alltech’s 20th Medal of Excellence Award. Receiving the award is Dr. Jim Pettigrew, Univerity of Illinois, Urbana-Champaign. He’s pictured here with the two Dr. Lyons (Mark (left) and Pearse). Right now he’s speaking about world food hunger. I’m recording these …
Kernel Is In Charge At Corn Corps
The Kernel is in charge at Corn Corps. That’s the Illinois Corn Growers blog. Find out what they think of Chipotle’s support of HSUS. As Illinois’ corn farmers, we’re proud to power a sustainable economy through ethanol, livestock and nutritious food. We love agriculture, the land and CornBelters baseball. Visit us on www.ilcorn.org, or follow us on Twitter, http://twitter.com/ilcorn.
Sanani Coffee
Regular AgWired fans know that I am a coffee snob. That’s Cindy’s term since I just prefer to drink good coffee. That’s why I got excited when I learned about Sanani, The Original Mocha Coffee. In this week’s program we’re going to learn not only about Sanani but coffee itself. I think you’ll learn some things you did not know. …
Alltech Fun Run
At Alltech’s 26th International Animal Health and Nutrition Industry Symposium we got a break from the weather for an early morning Fun Run. This is a very healthy component of the annual event and we had what looked like a near record number of participants this year. I don’t know who won. I think we’re all winners! I was just …
Alltech Sings At International Dinner
The Alltech 26th International Animal Health and Nutrition Industry Symposium got underway this evening with the International Dinner. This may be the 26th Symposium but it’s the celebration of 30 years since Alltech was founded by Dr. Pearse Lyons. Once again this year Dr. Everett McCorvey, Professor of Voice at the University of Kentucky Opera Theatre, introduced some wonderful voices …