An ARC History Lesson With Don Lerch & Paul Weller

Chuck Zimmerman

At the 2012 Agricultural Relations Council Annual Meeting, the first two members of the newly established Agricultural Public Relations Hall of Fame were inducted. Pictured below are Lyle Orwig, Charleston Orwig, (left) and Don Lerch, retired, with their awards. Before the award ceremony I visited with Don Lerch, who was a founding member of ARC and Paul Weller, Agri/Washington, who …

ARC, Audio, ZimmCast

McCormick Company Seeking New Opportunities

Chuck Zimmerman

I just spoke with Mark Perrin, President, McCormick Company, who says the agency is looking for a new opportunity. Post Update: The Pioneer account will be transitioning to the Ogilvy & Mather operating unit in Minneapolis, The Lacek Group LLC. Here’s why: McCormick Company announces that it will no longer be the agency of record for Pioneer Hi-Bred, a DuPont …

Agencies

2012 Golden ARC Awards Presented

Chuck Zimmerman

The 2012 Golden ARC Awards were bigger and better this year as the number of entries increased significantly. Here’s Mace Thornton, ARC President, presenting one of the many awards won by Osborn Barr and being accepted by Keri Geffert English. I hope to add a link to the full list of award recipients shortly. In addition to these awards I …

ARC

ARC Tours Tea Plantation

Chuck Zimmerman

Here’s the happy farm tour group for the 2012 Agricultural Relations Council Annual Meeting. We’re touring Charleston Tea Plantation in this photo. I learned a lot about tea production today and since they have a nice gift shop, I’ve got some American made to take home with me. I’ve got interviews to share in the coming days. We were on …

ARC

AgChat Foundation Photo Contest Winner

Chuck Zimmerman

The AgChat Foundation just announced the winner of their Facebook Cover Photo Contest. Congratulations to Judi Graff for having the top pick and winning $100.00. Her photo titled “Posts Smell Tweet” earned the honor of being AgChat Foundation’s first ever cover photo! Go check it out on our Facebook page now.

Ag Groups

ARC Elects New Officers

Chuck Zimmerman

The Agricultural Relations Council held its business meeting this morning. New officers were elected that include: Mace Thornton, President, Mike Opperman, First vice President, Janice Person, Second Vice President, Rebecca Colnar, Secretary/Treasurer, Deron Johnson, Immediate Past President, Erik Ness, Director, Amy Keith McDonald, Director, Daren R. Williams, Director, Keri Geffert English, Director. Congratulations to all of them. The organization is …

ARC

Communicating The Illinois Farm Family Message

Chuck Zimmerman

One of the members of our first panel discussion at the 2012 Agricultural Relations Council annual meeting is Carla Mudd, Illinois Farm Bureau. She is Manager of Consumer Communication with the task of educating non-farm folks about Illinois family farmers. One of the ways she’s doing that is through Illinois Farm Families, a coalition of several Illinois farm groups. Carla …

Ag Groups, ARC, Audio

2012 ARC Annual Meeting Underway

Chuck Zimmerman

The 2012 Agricultural Relations Council is underway and it is one of the largest in many years. Welcoming us today is Mace Thornton, AFBF, who is serving as President of ARC this year. We’re inside this afternoon for presentations before going on a farm tour tomorrow that includes a visit to the Clemson Research Center. Annual Golden ARC awards are …

ARC, Media

Precision Laboratories Announces Mix Tank 2.0

Chuck Zimmerman

Today Precision Laboratories released Mix Tank 2.0, the new version of their Mix Tank App released a year ago. The new version in now available for Android in addition to the Apple iOS (iPhone/iPad). According to this morning’s announcement it should show up in both stores by later today. The company just held a webinar for media that included comments …

Agribusiness, Apps, Audio, Precision Agriculture

ARC Board Meeting

Chuck Zimmerman

Hello from the 2012 Agricultural Relations Council Annual Meeting. The ARC board is hard at it this morning in advance of our midday welcome and first educational session. That session will be on “Building Bridges: Farm Organizations/Consumer Outreach Panel.” I’ll be taking some photos and doing some interviews which will be posted here on AgWired so don’t despair if you …

ARC