One of the things that New Holland has been focusing on this year is integrating its agriculture and construction lines of equipment. During my visit to the company’s headquarters in New Holland, PA, I talked to Paul Wade, Brand Marketing Manager for New Holland’s construction products, and he explained this integration allows them to offer a wider array of products …
Farmer Boys Head of Security?
I dunno. What do you think? What do they put in those burgers out on the west coast? Meet Farmer Boys® New Head of Security. Sworn to protect the farm fresh vegetables that make Farmer Boys burgers so tasty. Locally-sourced lettuce, crisp tomatoes, onions and Hass avocados. Stop by and say hello. If he says anything back, you may want …
Livestock Marketing Time
It’s time for my first Livestock Marketing Association annual meeting and World Livestock Auctioneer Championship. I’ll begin my coverage tomorrow with the opening general session and continuing through Saturday when the auctioneer championship competition ramps into high gear. I’ll be sharing lots of photos, interviews and other media content throughout the event. Taking a look ahead at the schedule, we’ll …
Bayer Celebrates 150 Years
The Bayer 150th Anniversary Celebration activities were held this morning at the Bayer CropScience headquarters in RTP, NC. On had were local dignitaries and stakeholders in the agricultural community. We were welcomed to the event by Phil Blake, President and head of Bayer in the USA. He made some opening remarks I’m sharing with you as well as taking time …
Bayer – 150 Years of Science For a Better Life
Bayer is celebrating 150 years of Science for a Better Life. To commemorate this milestone anniversary the company is holding numerous events around the world. One of those events is happening in RTP, NC. The event here will feature an interactive traveling exhibit that celebrates “Bayer’s rich history and our work to enhance the lives of millions of people through …
Construction & Agriculture Together at New Holland
Hello and welcome to the ZimmCast. This is episode #399! That’s a lot of interviews with leaders of the industry to share with you. Cindy and I have enjoyed every minute of it. In this week’s program we’re going to delve into the integration of the construction side of New Holland’s business with the agriculture side. To do this I …
New Holland Genesis T8 in Action
Last week New Holland introduced the new Genesis T8 Series Tractor. I shot some video of it which I added to my interview with Gary Wojcik, Segment Marketing Manager for large horsepower tractors. If you are familiar with the original Genesis tractor (picture in photo album of a restored model) or have a story to tell about them then New …
These Agvocates Say Dinner Starts Here
Want to know where your food comes from? Sure you do. Here’s a resource I just found out about – Dinner Starts Here. This is an effort by some young Canadian farmers who are using social media to share their stories about the food they produce. Great idea! Through this website you’ll meet a group of young farmers from Ontario, …
Bug Eating Festival
Got bugs? Then go to the 6th Annual Bug Eating Festival. It’s a zany experience, party and potluck where people come together to learn about, and experience, eating insects. Alan Davisson is the co-host for the evening. In between grilling up and passing around plates of freshly cooked bugs, Alan offers the lore of edibility, preparing, cooking, and eating insects. …
Revitalizing New Holland Construction
I don’t know about you but I’ve been seeing a whole lot more of New Holland in the last couple years. And that includes outside of the work we’ve been doing with the company through their support of our coverage of industry events. The driving force is Abe Hughes, VP, North America, seen here talking with construction industry media representatives …