The Bayer 150th Anniversary Celebration activities were held this morning at the Bayer CropScience headquarters in RTP, NC. On had were local dignitaries and stakeholders in the agricultural community. We were welcomed to the event by Phil Blake, President and head of Bayer in the USA. He made some opening remarks I’m sharing with you as well as taking time …
Bayer – 150 Years of Science For a Better Life
Bayer is celebrating 150 years of Science for a Better Life. To commemorate this milestone anniversary the company is holding numerous events around the world. One of those events is happening in RTP, NC. The event here will feature an interactive traveling exhibit that celebrates “Bayer’s rich history and our work to enhance the lives of millions of people through …
Construction & Agriculture Together at New Holland
Hello and welcome to the ZimmCast. This is episode #399! That’s a lot of interviews with leaders of the industry to share with you. Cindy and I have enjoyed every minute of it. In this week’s program we’re going to delve into the integration of the construction side of New Holland’s business with the agriculture side. To do this I …
New Holland Genesis T8 in Action
Last week New Holland introduced the new Genesis T8 Series Tractor. I shot some video of it which I added to my interview with Gary Wojcik, Segment Marketing Manager for large horsepower tractors. If you are familiar with the original Genesis tractor (picture in photo album of a restored model) or have a story to tell about them then New …
These Agvocates Say Dinner Starts Here
Want to know where your food comes from? Sure you do. Here’s a resource I just found out about – Dinner Starts Here. This is an effort by some young Canadian farmers who are using social media to share their stories about the food they produce. Great idea! Through this website you’ll meet a group of young farmers from Ontario, …
Bug Eating Festival
Got bugs? Then go to the 6th Annual Bug Eating Festival. It’s a zany experience, party and potluck where people come together to learn about, and experience, eating insects. Alan Davisson is the co-host for the evening. In between grilling up and passing around plates of freshly cooked bugs, Alan offers the lore of edibility, preparing, cooking, and eating insects. …
Revitalizing New Holland Construction
I don’t know about you but I’ve been seeing a whole lot more of New Holland in the last couple years. And that includes outside of the work we’ve been doing with the company through their support of our coverage of industry events. The driving force is Abe Hughes, VP, North America, seen here talking with construction industry media representatives …
The New Holland Genesis T8 Series
A Genesis is going on at New Holland. Specifically, a Genesis T8 Series of tractors! Here’s one of the newest tractor in the New Holland line out in the field at New Holland headquarters in Pennsylvania. To commemorate the 20th anniversary of the industry-changing GENESIS™ tractor, New Holland has built a machine to honor its legacy—the GENESIS™ T8 Series tractor. …
New Holland Ag/Construction Integration
The integration of agriculture and construction equipment lines under one marketing team has been a big focus for New Holland this year. Here’s the North America marketing team: (l-r) Mark Hooper, Director of Marketing; Dan Valen, Manager, Pro Work Tools; Abe Hughes, Vice President, New Holland North America; Ken Snover, Brand Communications Manager and Paul Wade, Brand Marketing Manager. The …
New Holland Donation to Fisher House Foundation
New Holland continues its support for the Fisher House Foundation by making a $68,500 donation. Here’s Abe Hughes, VP, New Holland North America (right) presenting the check to David Coker, Fisher House Foundation President. The money for this donation comes from the New Holland True Blue Salute program. The presentation occurred during a construction equipment media event I’m attending at …