The early arriving attendees for the Bayer CropScience 2014 Corn & Soybean Future Forum were treated to a tour of Frankfurt, Germany. The highlight of the tour was a visit to the Goethe House. It was here that Johann Wolfgang Goethe was born on August 28, 1749, and here he spent his childhood and youth. With its period furniture and …
New Holland Unveils Seeds of Life Series
New Holland has unveiled a video series called “The Seeds of Life Series.” Below is the trailer for the series. This is part of the overall involvement New Holland has with Expo Milano 2015 where the company is building a “Sustainable Farm Pavilion.” The video series is a storytelling project for the Heroes who feed us all. Farmers feed the …
Bayer CropScience Corn & Soybeans Future Forum
It’s time to “Meet. Talk. Lead.” at the 2014 Bayer CropScience Corn & Soybeans Forum. I’m on my way today and things will kick off Wednesday in Frankfurt, Germany. Here is what it is all about: Key topics at the Future Forum will include: market trends and cultivation challenges for sustainable cropping as well as innovative solutions and new technologies …
How General Mills Creates Content
The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …
Mega-Role of Micro-Influencers at AgCatalyst
As marketers we often want to have those big names behind our brand. But what about all the “little” voices out there that are talking about or even being brand advocates for you? Chris Baggott, Husk Farms, says you should not forget them. There are a lot of them. Chris was one of the AgCatalyst presenters. He says that the …
Using Social Listening for Content Ideation at AgCatalyst
Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …
Become an AgCatalyst
What is an AgCatalyst? In this week’s ZimmCast Roger Reierson, AdFarm, is going to tell us. AgCatalyst is a two day conference where marketing and communications professionals learn how to solve agribusiness challenges and create opportunities by using digital social communications tools and strategies. Presenters include agribusiness and food industry experts and some completely outside the industry. Roger says that …
Talk About Digital Food Fights
The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …
The Sales Lion Prowls at AgCatalyst
Marcus Sheridan started out his career as a “pool guy.” But today he has a digital marketing agency, The Sales Lion. This guy has lots of energy which you’ll be able to hear in a snippet of his AgCatalyst presentation below. I also interviewed him to get a few take-aways to share with you. First, he says “We have to …