Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …
Become an AgCatalyst
What is an AgCatalyst? In this week’s ZimmCast Roger Reierson, AdFarm, is going to tell us. AgCatalyst is a two day conference where marketing and communications professionals learn how to solve agribusiness challenges and create opportunities by using digital social communications tools and strategies. Presenters include agribusiness and food industry experts and some completely outside the industry. Roger says that …
Talk About Digital Food Fights
The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …
The Sales Lion Prowls at AgCatalyst
Marcus Sheridan started out his career as a “pool guy.” But today he has a digital marketing agency, The Sales Lion. This guy has lots of energy which you’ll be able to hear in a snippet of his AgCatalyst presentation below. I also interviewed him to get a few take-aways to share with you. First, he says “We have to …
Farmers as AgCatalysts
Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …
AgCatalyst Off to the Races
The 2014 AgCatalyst, sponsored by AdFarm, is off to the races. I say that because our opening keynote is from Marcus Sheridan, The Sales Lion. He is a wild animal on the stage talking about how sales and marketing have changed. He’s letting us know what we “must” do about it. I hope to get him to sit down for …
Talking Advanced Biofuels in Minneapolis
Hello from Minneapolis and the National Advanced Biofuels Conference & Expo. This is the first of two stops for me this week before heading back to ZimmComm World Headquarters. The first panel of the conference is moderated by Tim Portz, VP of Content, BBI International. This panel, talking about “Assessing the Health of Federal Biofuels Policy and Its Long Term …
Support Your Local Student NAMA Chapter
Hopefully all you members of the National Agri-Marketing Association are finding ways to support your student chapter. Here’s an example of how Florida NAMA just got involved at an event to support our students, Gator NAMA. Gator NAMA is tied in with the UF College of Agricultural and Life Sciences Ag Econ Club. They set up a promotional booth during …
Eating Around Turin with New Holland Bloggers
There is a lot I like about Italy. Red wine, especially from the Tuscany region, beautiful churches, red wine, the people and red wine. But let’s not forget FOOD! In and around Turin last week the New Holland Bloggers did not starve. Not even close. We ate some fabulous food, like this Panna cotta here. It made good FoodPorn on …