At lunch today the discussion centered around blogging of course and how this might become useful in the agricultural communications world since there isn’t much of it yet. I’m going to write about a couple of the questions that were raised since I think they are of widespread interest. For example, it’s going to be somewhat challenging but I’m going …
Example of a Talking News Release
This is an example of a TNR we just distributed. You’ll notice that it contains a link to a fully-produced story that’s already voiced for the reporter to include in his/her newscast. They can also edit out the sound bites if they want. Another format we regularly produce is a release with files links for sound bites only. This way …
2fer Offer
I know this is commercial but we are in business for a reason you know and we promise to post meaningful information so you’ll want to visit often to see and hear what we have to say. We’ll begin posting audio soon by the way. So, for our wonderful current clients and all of you out there who have been …
Talking News Releases Go Mobile
In the coming months we’ll need to be on the road to places like the Cattle Industry Convention, Commodity Classic or NRECA Convention. We’ll still bring you news and information from the world of Talking News Releases since we can post by email or even mobile phone! In fact, this post is a first by email.< ?xml:namespace prefix = o ...
MBIC Turns TNR’s Into Weekly Radio Programs!
Talking News Releases (TNR’s) can take lots of different forms. The Missouri Beef Industry Council has us distribute a weekly TNR to Missouri radio reporters. Instead of a news release with sound bites we produce a fully self-contained interview called “The MBIC Report.” In this picture Chuck is interviewing Steve Taylor, Executive Director of the Missouri Beef Industry Council, about …
Why Should You Blog?
We’re amazed by the number of PR people who aren’t familiar with blogging, especially when it comes to agribusiness. It’s also amazing that ag-related blogs are kind of hard to find. This will change and now’s the time to get a jump start on using this great form of communication. Here’s a piece of a series of articles on why …
Site Feed Available
Now you can keep up with the latest posts on Talking News Releases.com! If you have a news reader program you should be able to subscribe to our site feed. At the top of the page you’ll see a link to our feed. Just subscribe and then you’ll get a short piece of each new post, along with a link …
Does Anyone Use My News Releases?
This is the question everyone would like to know the answer to. If it were only easy! Radio is such an immediate medium and reporters have multiple daily deadlines that it’s very difficult to obtain direct feedback on the use of releases sent to them. We’ve tried emailed survey forms with little result. As reporters ourselves we know how difficult …
Value-added with Spring Radio
VALUE-ADDED – adj : being or pertaining to something added to a product to increase its value or price; “software supplied by a value-added distributor”; “a value-added tax.” So how does this apply to radio? As you do your spring planning, think about including Talking News Releases in your media mix for added value! Most companies and agencies are looking …
Radio In A PR Plan
This blog is being designed to provide public relations professionals with a resource to learn more about using radio in their plans. Radio is the often overlooked medium and there’s good reason for that. You’ve got so many radio stations and formats that it can be overwhelming to think that you can figure out how to reach reporters and others …