I’m seeing more and more articles written about blogging and especially having the company ceo start writing. Here’s a link to a good one that’s worth passing along. Attention, CEOs: It’s Time to Blogby Susan Solomon February 1, 2005
First Audio
As soon as our new blog design is complete and new website/server up and running we’ll begin true podcasting. In the meantime I’ll be posting links here to audio files you can listen to, especially this week at the Cattle Industry Convention and Trade Show. Here’s the first one. ZimmBlog Podcast You should be able to click on that link …
Posting From a PDA
This post is coming from my Dell Axim PDA wwireless card. Shows how you can update from almost anywhere, anytime!
Are Press Releases A PR Strategy?
I think they can be a very important part of a communications plan or we wouldn’t have a business that focuses on the production and distribution of press releases. I like to refer to them as news releases since reporters are looking for news. They’re not looking for an opportunity to provide free publicity to some company or organization (usually). …
Busy Week For Talking News Releases Coming Up
Things are heating up here at the office. We’ve got projects going on this coming week for United Soybean Board, National Biodiesel, Missouri Corn Growers Association, Missouri Beef Industry Council and of course Southeast AgNet. Plus I’ll be travelling to the 2005 Cattle Industry Convention on Wednesday and hopefully blogging my way through it, going and coming. Look for audio, …
Can A Blog Replace a Website?
That’s basically the question I was asked yesterday during a presentation to the executive staff of a division of a major ag company. They appear to be very frustrated getting information on their traditional website in a timely manner since it has to go through the “technical” folks who are always very “busy.” I told them that although the answer …
Reaching Consumers With TNR’s
We like to talk about beef around ZimmComm. That’s because one of our regular clients is the Missouri Beef Industry Council. Of course you can see a picture of Steve, the Executive Director in a previous post. Besides doing producer communications we also produce TNR’s (Talking News Releases) targeted to the general public promoting beef. You can link to our …
More Good Info On Blogging For Business – Perhaps Agribusiness?
I was just forwarded a link to this article on WebProNews.com. More good information and links to resources. It may seem overwhelming at first glance if you’ve never been involved in blogging but it becomes easier as you realize how the technology allows you to communicate information in a fast, personal way. I spoke with an overworked agricultural organization communications …
Great Info On Blogging & PR
There’s a growing amount of information available on blogging and the impact this is having on public relations. For example the first ever Blog Business Summit just concluded in Seattle. I almost went but business is good (busy) and I can read all about it through several blogs like Tom Peter’s. Another resource of information is Global PR Week. Here’s …
Helping Farmers Understand ARMS
The Missouri Agricultural Statistics Service is using ZimmComm to send a series of 5 Talking News Releases to reporters around Missouri as part of their efforts to inform producers about the current ARMS (Agricultural Resource Management Survey) Survey that’s being conducted through the end of March. Here you can see me interviewing Gene Danekas, Missouri Director of Statistics, for audio …