Loveland Products, Inc. has announced the launch of AQUA FORCE, a new kind of water use efficiency product designed mainly for center pivot systems. Unlike traditional soil surfactants or wetting agents, AQUA FORCE helps water move more evenly through the soil, stay where plants need it, and work harder for every acre.
The University of Florida is partnering with Agtools to evaluate the impact of emerging data analysis technology on market decision-making in agriculture. This partnership aims to develop a market analysis framework using the Agtools Data Analytics Platform, which will focus on at least two fresh produce commodities that are important to Florida’s agricultural industry.
Nutrien eKonomics, a trusted agronomic resource that provides farmers with practical insights and decision-making tools, has introduced two new calculators to help growers and agronomists plan for the upcoming season: the input planning and the dry fertilizer calculators. The input planning calculator helps farmers evaluate a variety of farm inputs, including fixed and variable costs, equipment and labor spend, and fertilizer investments. Farmers can model yield goals, input costs, and market prices to project break-even points on a per-acre basis. The input planning calculator also allows for crop-by-crop comparisons by forecasting before planting to provide insight about different crop mix opportunities in the season ahead.
NewLife Biosciences LLC, a technology and manufacturing based biological solutions company in the agricultural industry, is excited to announce the approval of an important microbial patent for soil and crop health for uses in agriculture. This patent will allow NewLife Bio to produce and provide Remediate™ products to help significantly accelerate the breakdown of pesticide residues.
Bayer announced the launch of Baya Solara, the first commercial strawberry variety from Bayer’s De Ruiter brand. The launch is a vital part of the company’s strategic expansion into the strawberry market and follows Bayer’s acquisition of the strawberry assets from UK-based NIAB in 2023. The introduction of the new variety reinforces Bayer’s commitment to providing innovative solutions to protected culture growers and sets a new standard in soft fruit cultivation. Strawberries are among the fastest-growing fruit crops, with year-round demand exceeding supply.
During a media briefing at CES 2026, Kubota reiterated its global vision to become an Essentials Innovator for Supporting Life—committed to enriching lives and building a brighter future through technology innovation. At the heart of this vision is Kubota’s mission to solve pressing global challenges such as skilled labor shortages, an aging farming population, and the need to feed a growing world. By delivering reliable, versatile, and intuitive equipment, Kubota empowers customers to work more easily and productively, enhancing their lifestyles while naturally delivering sustainability benefits along the way.
PowerPollen and Oxbo announced the first mechanized pollination solution for corn seed production, enabling seed companies to directly purchase, integrate, and scale the system ahead of the 2026 growing season. This exclusive partnership leverages PowerPollen’s second-generation technology stack with Oxbo’s 5180 high-clearance power units for a true breakthrough in commercial pollination technology.
Bushel Plus Ltd., the global leader in harvest optimization technology, today announced the launch of its new X9 Split Frame MAD Concaves, purpose-built for John Deere X9 Series Combines. Designed to maximize throughput, reduce dockage, and simplify crop transitions, this modular concave system sets a new standard for combine performance and operator safety.
