Full-service, Ohio-based national agency Inspire has hired new leadership to expand the agency’s agriculture and food practice and its capacity to grow in the industry.
Emily Sword and Meg Becker bring unmatched experience and expert counsel that will benefit clients. They are immediately adding value by providing enhanced expertise in reputation management, industry partnerships, research-driven storytelling, and integrated marketing strategy—tailored to the unique demands of production agriculture, animal health, crop science, and food manufacturers and suppliers.
As Vice President, Sword leads strategy and account management for Inspire’s agriculture sector. As part of a fifth-generation farm family, Sword combines deep ag sector insight with more than 20 years of experience in corporate PR, brand strategy, and strategic communications helping brands earn trust, influence stakeholders, and drive measurable growth. Sword has guided organizations through brand transformations, stakeholder engagement challenges, and large-scale marketing initiatives that unite purpose and performance.
· Becker serves the agency as a Senior Director, where she leverages her livestock and production agriculture background to aid food and agriculture clients in building trust, elevating brands, and engaging B2B and B2C audiences with clarity and purpose. With over 10 years of agency and in-house expertise, Becker has developed and executed strategic marketing and PR strategies for a variety of brands across agriculture commodity groups, packer processors, food ingredient companies, and animal nutrition experts.
Sword and Becker join a leadership team and deep bench of talented agriculture communicators that are committed to telling the stories of America’s farmers. O’Dwyers PR News ranked Inspire among the top five of agriculture firms in the U.S. earlier this year, and the agency was recently named to Ragan PR Daily’s Top Agencies of the Year list.
Learn more about Inspire’s food and agriculture experience and view case studies at InspirePRGroup.com/Agriculture.