Two leaders in farm accounting software are being united under an acquisition announced today.

Traction Ag, the leading farm accounting platform built for production row crop operations, today announced the acquisition of PcMars, a trusted desktop-based accounting system used by over 7,000 farms across the U.S.

“PcMars has been a rock-solid product for farm bookkeepers for decades,” said Dustin Sapp, CEO of Traction Ag. “We’re honored to carry that legacy forward—and excited to give their customers a clear, supported path into the future.”

The acquisition allows Traction Ag to:
– Expand its reach among Midwest production farms who trust PcMars and prefer desktop software
– Implement proven PcMars features in Traction’s platform to accelerate innovation
– Offer connected pathways between PcMars and Traction for users ready to modernize
– Combine decades of ag accounting expertise under one roof

Learn more at www.tractionag.com.