The CattleCon 2025 Industry News Center was sponsored by Breedr, the Austin-based global leader in precision livestock technology. I interviewed Founder and CEO, Ian Wheal. He talks about how and why he got the company started.
Here’s the company’s mantra: “In God we trust; everyone else…bring data,” Full Circle Beef™ connects independent producers across the entire beef supply chain-from cow-calf producers and seedstock ranchers to feed yards and packers-giving powerful real-time feedback, verified performance, and premium Watch how Breedr works prices.”
In addition to talking about Breedr’s Full Circle Beef™ model we also discussed the Future of Beef Show podcast. “The Future of Beef Show is THE place to connect with the people and ideas shaping the future of the cattle industry.
Hey, folks! I’m Jim Johnson from the Brands and Barbed wire podcast, and I’m inviting you to join Ian Wheal, Jess Sperber, and I for The Future of Beef Show. Produced in partnership with American Cattlemen and Breedr.
Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production – and show you how technology and data can make all the difference – while staying true to the values that define our industry.”
Listen in to my interview with Ian:
Interview with Ian Wheal (5:50)