Agtech company Pivot Bio has announced a new strategic distribution partnership with Hefty Seed Company, one of the largest independent ag retailers in the U.S. with a network of 49 retail locations in 10 states.

Beginning in 2025, PROVEN® 40, a microbial nitrogen source powered by Pivot Bio’s patented gene-edited technology, will be available at all Hefty Seed Co. locations.
In addition, Pivot Bio’s PROVEN® 40 for corn and RETURN® for sorghum, wheat and other small grains will be available to any interested farmers across the entire Hefty Seed Co. network.

To assist farmers in effectively integrating this innovative technology for maximum benefit, Pivot Bio and Hefty Seed Co. are introducing a collaborative field support initiative. This dynamic partnership will provide customers with personalized nitrogen planning, field-tested insights, and data-driven recommendations—each tailored to the specific needs of their operations—delivered by Hefty’s trusted local advisors or Pivot Bio’s expert agronomy team.

Additionally, Hefty Seed Company’s customers will have access to emerging programs like Pivot Bio’s N-OVATOR program designed to create new revenue opportunities through partnerships with downstream buyers. This approach not only supports better nitrogen use efficiency but also positions grain farmers to benefit financially from sustainable production practices.