Bayer is announcing a new campaign with Kroger to remind rural America to “Take Care, Now” and help alleviate care deserts in rural America, areas significantly impacted by both food insecurity and limited access to healthcare.

Bayer hosted a press event Monday at the Northeast Community Fund Food Bank in Decatur, Illinois, to announce the campaign, which includes Kroger and Luke Bryan. Bayer and Kroger will support AgriSafe Network, an organization working to address health disparities in agricultural communities. Bayer is hosting its annual #HerestotheFarmer initiative benefiting Feeding America during the Luke Bryan Farm Tour. In addition, Bayer will help provide one million meals* to people experiencing hunger through the Feeding America network of food banks.

“Food, nutrition and health are interconnected, but across America – especially in rural America – people don’t always have access to the food, health services and preventive care they need,” said Sebastian Guth, President of Bayer U.S. and Pharmaceuticals North America. “We’re proud to support rural communities where our employees live and work, and where we do business.”

Find content from the media event below and on AgNewsWire.

Bayer Take Care, Now Event – Decatur, IL – Photo Album

Audio

Presentation at Northeast Community Fund Food Bank in Decatur, Illinois
Sebastian Guth, Jackie Applegate, and Beth Roden, Bayer; Charlotte Halverson, AgriSafe; Ryan Davis, Kroger; Charlie Blazevich, Feeding America
Bayer Take Care campaign event 19:20
Interview with Sebastian Guth, President of Bayer U.S. and Pharmaceuticals North America
Bayer Take Care interview Sebastian Guth, Bayer 4:12
Interview with Dr. Jackie Applegate, President of Bayer Crop Science North America
Bayer Take Care interview Jackie Applegate, Bayer 4:04

Video

Presentation at Northeast Community Fund, Decatur IL