Precision Ag News 12/8

Carrie Muehling

  • Farm Journal announced the acquisition of Precision Reach, the leading programmatic digital services company serving the agricultural market. Precision Reach (formerly known as Big Reach Network) is a data-driven programmatic advertising network that reaches farmers, ranchers and a suite of proprietary niche influencer audiences on digital devices across thousands of websites, mobile apps and streaming devices.
  • Experienced ag account professional and seed rep Nick Maple has joined Meristem Crop Performance Group, LLC, one of the fastest-growing crop input suppliers in America. Maple becomes Meristem’s sales and dealer coach in the Western Corn Belt, operating out of Norfolk, Nebraska.
  • Growers can get a sneak peek at AgReliant’s pre-commercial hybrids on the newly launched virtual field trials webpage. The site includes an interactive map and videos of regional agronomists reporting in-season observations. Videos highlight region-specific product performance on such characteristics as root and stalk strength in Minnesota and the Dakotas and corn leaf blight and rust tolerance in the South.
  • With changing weather events, increasing pesticide resistance, new market requirements, and modified chemical technologies, the required knowledge for agriculture, horticulture, and industrial vegetation management continues to expand. To stay ahead of these changes, Exacto continues to amplify its solution-based capabilities and services it offers to increase research-proven results.
  • The non-profit Soil Health Academy announced it has received a $200,000 grant from financial services company Wells Fargo to further advance the adoption of soil health-focused regenerative agricultural principles and practices throughout the nation. The grant will fund 100 scholarships for women, veteran, new and beginning, and historically under-represented farmers and ranchers to attend SHA’s upcoming, on-farm regenerative agriculture schools.
  • Beginning January 1, 2022, Verdesian Life Sciences’ NUE-Charge G™ (and any other NUE-Charge products) will be rebranded as N-Charge® G. This name change does not impact the product or its features and benefits at all. Only the name of this product is changing.
  • Precision Planting, LLC, a subsidiary of AGCO Corporation, announced an agreement to acquire the business and assets of Creative Sites Media, Inc., a leading software and app development company in Bloomington, Ill.
  • The Specialty Soya and Grains Alliance announces the introduction of U.S. Identity Preserved, a designation signifying a premium crop with a verifiable origin. This quality assurance program represents a significant advancement in food traceability for food manufacturers, processors and exporters.
  • CIBO and Continuum Ag have announced a partnership to offer a new program, CIBO Carbon Bridge. Carbon Bridge shortens the time to ROI for regenerative ag by providing a significant pay-for-practice financial incentive as well as agronomic support for qualifying growers to adopt new practices.
  • Indigo Agriculture introduced a new Market+ by Indigo identity for its keystone digital offer. The change from Indigo Marketplace to Market+ acknowledges the company’s evolution of the offer from a digital merchant to the industry’s neutral and independent digital merchandising solutions provider.
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