The sustainability goals announced today by the National Cattlemen’s Beef Association (NCBA) are the result of the efforts of a Sustainability Goals Task Force that was formed to evaluate the current state of U.S. beef cattle sustainability, determine which improvements are most critical and help share the story of progress.

Three members of this working group joined NCBA Senior Director for Sustainability Ashley McDonald and researcher Jason Sawyer to talk about the goals and how they were developed. Brantley Ivey from Virginia, James Vaughn from Georgia, and Mike Williams of California discussed the environmental, economic and social sustainability goals they helped to craft.

Listen here:
CIC2021 Sustainability goals press conference 26:30

Cattle Industry Convention virtual news room.

2021 Cattle Industry Convention and NCBA Trade Show Photo Album