- Brand new for 2021, the National Cattlemen’s Beef Association (NCBA) is hosting a two-day virtual event for cattlemen and women across the country to come together for industry news, updates, education and networking. The 2021 Cattle Industry Convention Winter Reboot, scheduled for Feb. 23-24, is an opportunity to connect with NCBA and serves as a kickoff event for the Cattle Industry Convention & NCBA Trade Show that will take place Aug. 10-12 in Nashville, Tenn., at the Gaylord Opryland Resort and Convention Center. Winter Reboot attendees will receive a sneak peek into plans for the Cattle Industry Convention and the Cattlemen’s College.
- Amy Penterman, a dairy farmer from northwestern Wisconsin, was chosen as the next Dairy Business Association president during the advocacy organization’s annual meeting.
- Ralco Show announced the expansion of their show feed product line with ShoMax® for cattle, the next generation of feeds for the beef show industry. ShoMax is a complete protein-balanced premix specially formulated with patented Ralco technologies designed to make building high performance show feeds easier.
