AAEA May Podcast – Adapting to Change

Chuck Zimmerman

AAEA PodcastThe May AAEA Agricultural Communicators Network Podcast is now available. The topic is “Adapting to Change” and moderated by Katie Navarra, AAEA Podcast Host. I was very happy to participate in this episode.

Media businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor-in-Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in response to COVID-19 while offering tips for forging ahead.

We shared some common responses to some of Katie’s questions. Here are a couple and how I responded.

How has the coronavirus pandemic impacted your business model?

Yes it has. Canceled conferences/events, significant reduction in projects due to budget constraints, inability to visit in-person at offices/facilities.

What advice would you offer to the ag communicators tuning into the podcast?

Realize that although this is an unprecedented situation we’re in, we will get through it. Find ways to stay positive and talk with people important to you who will listen and offer ideas you might not think of.

You can find links to listen/subscribe to the podcast on this page.

AAEA, Audio, Media, Podcasts