At the Cattle Industry Convention, the National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion about plant-based fake meat products.

Nearly two-thirds of the 1,800 survey respondents believed the fake meat products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Those surveyed also showed misconceptions about key nutritional comparisons between beef and plant-based fake meat, as well as the level of processing required to produce plant-based meat.

The survey highlights the importance for both consumer education and regulation. NCBA Executive Director of Government Affairs Danielle Beck discusses fake meat policy priorities in 2020.CIC2020 Interview with Danielle Beck, NCBA Government Affairs 5:35

2020 Cattle Industry Convention & NCBA Trade Show Photo Album