The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off.

The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you read that correctly, I had many questions myself. Listen to my complete interview with the entire Wisconsin NAMA team below. And help me welcome them all to the #GoldenMic Club.

Let’s also give a shout out to the other finalists and award winners.

2018 Marketing Competition Winners
First Place: University of Wisconsin-Madison
Second Place: University of Guelph
Third Place: Texas A&M University
Fourth Place: University of Nebraska-Lincoln
Fifth Place: Michigan State University
Sixth Place: University of Wisconsin-Platteville

Outstanding Student Chapter Award Winners
First Place: Illinois State University
Second Place: Iowa State University
Third Place: Michigan State University
Fourth Place: University of Nebraska-Lincoln

Rosalee Swartz, University of Nebraska – Lincoln, received the Dr. John B. Riley Outstanding Advisor Award.

The Iowa Chapter was awarded the Outstanding Professional Chapter Award. In addition, Kevin O’Connor was named Outstanding Professional.

Listen to my complete chat with the University of Wisconsin-Madison Student NAMA Chapter here: Interview with University Wisconsin-Madison

View and download photos from the event here:2018 National Agri-Marketing Conference Photo Album