The Agricultural Relations Council (ARC) is calling all entries for the annual Golden ARC Awards, which allows agricultural public relations professionals to submit their best work for comparison to that of colleagues working in companies, agencies, associations and other organizations around the globe.
New this year is a reduced price for entries.
As an added benefit, entrants receive written critique and evaluation by competent public relations professionals from outside the perimeters of agriculture communications experts. This year’s contest will be judged by members of the Maine Public Relations Council, in an arrangement with the Public Relations Society of America. This procedure differentiates the competition from other agricultural communications contests – allowing a fresh view by peers who are not directly or indirectly linked to the entries.
Judges will assess the entries based on a number of objectives, including audience analysis, creativity, execution and campaign results, especially measurability.
The highest ranking entry will receive the coveted Golden ARC de Excellence. Each category may have winners and merits. Winners will be recognized in the Golden ARC Awards Banquet at the ARC annual meeting, in Louisville, Kentucky on June 21.
There are 37 categories and entries may be submitted until May 4, 2018 at 11:59 p.m. EST. Entry fee per CAMPAIGN category is $125 and per TACTIC category is $75.