The Pearse Lyons Accelerator is now accepting applications for its inaugural term. The progarm is looking for food and agribusiness innovators with a proven technology that is ready for market. Selected participants will be part of a three-month intensive boot camp that offers market opportunities to allow entrepreneurs to develop their agribusiness plans. Chosen innovators will present at ONE: The …
Candidates Give Views on #Ag Issues
While the candidates may weigh in during tonight’s debate on issues such as immigration and trade, which are important to agriculture, it’s not likely they will address topics such as the farm bill and biotechnology. So, the American Farm Bureau Federation (AFBF) went to both nominees and asked them the same questions on a number of issues that concern farmers …
Monsanto Invests $1.6 Million in Carbon Smart Research
Monsanto has announced they will be supporting the National Corn Growers Association (NCGA) and its Soil Health Partnership (SHP)‘s efforts with a $1.6 million investment. NCGA was recently awarded $1 million dollars from the U.S. Department of Agriculture’s Natural Resources Conservation Service (USDA-NRCS) to help farmers find better solutions for reducing climate change. Monsanto’s contribution will provide expertise, tools and resources …
Get Consumer Marketing Inspiration for Ag Marketing Success
One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …
Ag Voices Urge TPP Passage
The National Corn Growers Association this week started delivering letters from over 6300 corn farmers from across the country to members of Congress urging them to take up and pass the Trans-Pacific Partnership agreement before the end of the year. “America’s farmers and ranchers need Congress to step up and pass TPP now,” said Chip Bowling, president of the National …
USFRA Helps Farmers Speak on Sustainability
What does sustainability mean to you? What does it mean to your friends and family? Based on research from the U.S. Farmers and Ranchers Alliance (USFRA), not the same thing. So if it means different things to different people then how do you communicate with consumers about the sustainable actions you are taking on your farm? Well, that’s easy, says …
Professional Dev Awards at #NAMAFall16
The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Listen to Marcy’s comments here: Next up is Bill Brozak, Colle + McVoy/Exponent. Bill received the Public Relations Professional Award. These awards are …
Ag Women Star in RFD-TV FarmHer Series
RFD-TV’s FarmHer series started airing this month on the rural television network, spotlighting women in agriculture around the country. RFD-TV and FarmHer formed a partnership earlier this year to bring a positive image of farm woman to television and the first program in the series aired on September 9. This week’s episode, which premieres at 8:30 central time tomorrow (September …
Bayer Invests in United Fresh Start Foundation
In an effort to bring fresh fruits and vegetables to school children, Bayer has partnered with United Fresh Start Foundation to place salad bars in elementary and secondary schools in the Pacific Northwest and California. The company has invested $20,000 to put healthy choices in front of students at schools like Sunnyslope Elemenatry School in the Wenatchee Public School district. …
#NAMAFall16 Underway
Hello from the National Agri-Marketing Association Fall Conference in Raleigh, NC. Here’s the good looking executive committee during our welcome reception last night. We’re into the meat of the program today with our keynote session taking place now featuring Gerry O’Brion, “What Big Brands Know: Navigating Change. Breakout sessions occur after that before our evening reception. I’m collecting photos from …