You can be the next face to farming and ranching. U.S. Farmers & Ranchers Alliance (USFRA) is looking for the next class of Faces of Farming & Ranching to tell their stories about how today’s food is grown and raised. The USFRA team was out in full force during the recent World Pork Expo and we caught up with them to learn more about how standout farmers and ranchers can share their legacies.

Kevin Waetke is vice president of communications for the National Pork Board and also serves on the USFRA communications committee. Kevin said the ideal candidate is a working, knowledgable professional in agriculture.

“We are looking for professional farmers who are willing to tell their story, but who can also connect with the consumer. They literally are the face of farming and ranching. So many people today have no exposure to American agriculture. The role of the faces of farming and ranching is to put a face on farming.”

If you are proud of what you do and strive to be sustainable and technology driven, are eager to share your stories of continuous improvement and are actively involved in engaging with consumers at events and on social media – then you need to apply. You have from now until July 10!

Listen to my complete interview with Kevin to learn more: Interview with Kevin Waetke, National Pork Board

View and download photos from the event here:2016 World Pork Expo Photo Album