Representing the United Kingdom in the New Holland “Seeds of Life Series” Heroes at Expo Milano is David Moore who grows 2,400 hectares (5,930 acres) of potatoes, lettuce, spinach, wheat, peas, barley, oats and herbs in southeast England.
Moore says he has no idea why he was chosen by New Holland but he has greatly enjoyed the experience of interacting with farmers from other countries. “We’re all in different sectors, different markets, but there’s one common theme,” he said. “Unless you’re in that top ten percent of performance, whether you’re growing canola or beef cattle, it’s difficult to make a sustainable margin.”
“We’ve got to find a way forward that allows us to be our best,” Moore continued. “The world that we are operating in, there’s a lot of factors that we can’t control.”
Listen to Chuck’s interview with David here: New Holland Hero David Moore from England