The Center for Food Integrity (CFI) is on a mission to define food transparency for farmers, food companies, retailers, restaurants, and consumers.  Late last year CFI began The National Food Transparency Project with consumer focus groups.  They continued the project into 2015 with extensive consumer research to learn what customers most want to know about products, policies and practices.

To finish the project CFI is asking for consumer input on their website, www.TransparecyTable.org.  The results of this project will be shared at the 2015 CFI Food Integrity Summit in New Orleans, November 17-18.

Transparency is a key component of building consumer trust, as demonstrated by CFI’s groundbreaking research-based consumer trust model. CFI’s 2013 research went further by identifying the principles of transparency. This past research lays the foundation for the 2015 work, which includes a guidebook of best practices to achieving greater transparency.

The National Food Transparency Project demonstrates the desire of CFI members, which includes farmers and ranchers, food processors, restaurants, retailers and food companies, to satisfy consumers’ hunger for more information in a thoughtful, meaningful manner.

The Center for Food Integrity is a not-for-profit organization created to grow trust in today’s food system. For more information, visit www.foodintegrity.org.