Early for our American audience is today’s press conference at CNH Industrial Village in Turin, Italy. Kicking things off on the program is Carlo Lambro, New Holland Agriculture Brand President.

Carlo talked about New Hollands commitment to sustainability which has four pillars, Growing Energy, Efficient Productivity, Sustainable Farming, Committed Company. The New Holland pavilion at Expo Milano 2015 is all about this subject of the sustainable farm. Tomorrow the group of journalists attending this event will tour the pavilion. This afternoon we will be able to ride and drive New Holland equipment at a nearby farm.

You can listen to the conference here: New Holland Expo Milano press conference

I’ve started a photo album from my trip here: New Holland Expo Milano 2015 Photos