The National Pork Board wants you to fork more pork this summer and has launched a multi-platform summer grilling promotion – Grill Crashers.

“We know that Americans love to grill, but our research showed that many people aren’t sharing and talking about flavor as much as they could be,” said Randy Brown, chair of the Pork Checkoff Domestic Marketing Committee and a pig farmer from Nevada, Ohio. “We’re going to tackle Americans’ ‘flavor shyness’ this summer and show them that getting bold flavor is as simple as choosing juicy, tender pork.”

The Checkoff officially launched its flavor mission May 19, with an unexpected cookout “crash” in one of the country’s top 10 states most in need of a flavor infusion.

As part of the Checkoff’s multicultural outreach, the promotion includes a targeted program to African Americans. The Checkoff is teaming with four celebrity chefs for “DJ Grill Crashers.” The campaign aims to inspire African-American consumers by encouraging them to cook and enjoy pork in creative, healthier ways.

The campaign includes a series of “crashes” across the country, with pork taking center stage at grilling celebrations. New pork-inspired recipes and tips will be shared. Comedic actor and avid griller Donald Faison will share how to enjoy and create bold flavors on the grill with juicy, tender pork chops. He is known for the TV shows “Scrubs” and “Clueless” and the “Remember The Titans” movie.