The Beef Checkoff Program has a unique opportunity to encourage checkoff investors to share how they personally benefit from checkoff efforts, thanks to a generous donation from Yamaha of a three-passenger VikingT EPS 4×4 with specialized accessories and a total value of $21,728.07?

Starting March 16, beef and dairy producers can enter the “Rev It Up” My ROI Checkoff Challenge by visiting the MyBeefCheckoff Facebook page to share how the beef checkoff has impacted their operations. The Rev It Up contest will have two rounds: The first stretches eight weeks with responses to questions about how the Beef Checkoff Program has impacted their individual operations. Each week during Round 1, the checkoff will post a new question on the MyBeefCheckoff Facebook page. Participants are asked to simply answer the checkoff question in 250 words or less for a chance to be selected as one of eight finalists and win a weekly prize.

After all finalists have been chosen, Round 2 involves each of the winners from Round 1 producing a two- to three-minute video testimonial about a topic provided to them on May 13. All finalists will have the same amount of time — about a week — to create their video. Visitors to the Facebook page then will vote to select the grand prize winner.

The grand-prize winner will be announced Monday, June 8.