The U.S. Farmers and Ranchers Alliance® (USFRA), a consumer-facing organization dedicated to leading the national conversation about how food is grown and raised, has grown to more than 80 organizations with the addition of nine new affiliates. The mission of USFRA is for all of agriculture to work together to enhance consumer confidence and trust in today’s food production system.
With the commitment of its affiliates and industry partners, USFRA is leading the way in bringing experts throughout the industry to the table for candid dialogue around some of the most contentious issues in agriculture. These conversations take place through several of USFRA’s most notable programs including The Food Dialogues and the Faces of Farming and Ranching, programs that amplify farmers’ and ranchers’ voices. The documentary FARMLAND, produced by award-winning filmmaker James Moll, is also a unique and creative medium in which non-ag consumers are emotionally connected with real farmers and real ranchers.
Additionally insights learned from USFRA’s proprietary consumer research helps guide the development of programs and outreach efforts, and is a tool exclusively available for affiliate and industry partners.
USFRA is excited about welcoming the following new affiliates this past year:
· Dairy Business Milk Marketing Cooperative
· Delaware Soybean Board
· Illinois Corn Marketing Board
· International Dairy Foods Association
· Iowa Pork Producers Association
· Maryland Soybean Board
· Oregon Farm Bureau
· Wisconsin Corn Growers Association
· Wisconsin Soybean Marketing Board
For a complete list of USFRA’s affiliates and industry partners, click here.