As John Deere kicks off its annual Green Fever sales event to start its 2015 product marketing year, the company is launching a new $35,000 Green Fever Giveaway program, which includes a $25,000 landscape makeover. Also during Green Fever sales event, customers can get major discounts and financing incentives on select models of equipment purchased from November 1, 2014, to February 2, 2015.

As part of the Green Fever Giveaway, John Deere is offering a grand prize package of a $25,000 landscape makeover and choice of either a John Deere Gator, ZTrak Mower, 1 Family Tractor or Signature Series Lawn Tractor (total approximate retail value up to $36,748, depending on selected equipment).

The Green Fever Giveaway Sweepstakes runs from Nov. 3, 2014, to Feb. 27, 2015 and is open to U.S. residents only. People can enter by completing the online entry form. Participants will receive coupons for free John Deere merchandise, redeemable at their local dealership, when they enter the giveaway.

In addition to the Green Fever Giveaway grand prize package, John Deere is giving away one $500 gift card each month from November to February, with the winners selected from those who enter the contest. Monthly winners can redeem their gift cards at participating John Deere dealers and are eligible for the grand prize as well.

From now through February 2, 2015, John Deere is offering special retail discounts and financing incentives on a wide variety of John Deere equipment, including compact utility tractors, utility tractors, Gators, riding lawn equipment, hay tools and more. Go to www.JohnDeere.com/GreenFever for a complete list of equipment, discounts and financing options.

Steve Geick, tactical marketing manager for John Deere, says the Green Fever Giveaway program is designed to get customers excited about all the new John Deere equipment available through their local dealers. “This year’s program offers customers some of the biggest savings we’ve ever had on a wide variety of new compact utility and utility tractors and other equipment for their farm, ranch and residential properties or commercial lawn/landscape businesses,” Geick explains.