PERC: Winter Propane Woes a Thing of the Past

John Davis

propane-logo1Last winter’s propane shortages that hit farmers and rural residents hard for their business and home heating needs should not be repeated this winter. The Propane Education & Research Council (PERC) is citing U.S. Energy Information Administration information that expects a warmer winter and a propane stocks up 17 percent from a year ago in the Gulf Coast and Midwest, along with a 12 percent increase in production from 2013.

“These are positive signs,” said Roy Willis, president and CEO of the Propane Education & Research Council, “but our industry is working hard to ensure our customers are prepared. Propane retailers across the country remain focused on safety and encouraging customers to consider early fills, automatic refills, and payment programs now before cold weather hits.”

PERC launched a $5.5 million consumer safety and preparedness campaign in early September directing residential heating customers and agribusiness operators, among others, to propanecomfort.com. On the site, propane customers can take a quiz to determine if they are prepared for winter and review energy efficiency tips. Visitors can also sign up for news updates from PERC.

“Preliminary numbers for the campaign show that nearly 20,000 customers have already taken advantage of our online resources and we expect to see continued engagement as we get closer to winter,” said Willis.

PERC will TV ads through Thanksgiving in 30 states most affected by deliverability challenges and temporary price increases last winter.

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