The CEO of the Cattlemen’s Beef Board, Polly Ruhland, was on stage this morning for the second general session of the Cattle Industry Summer Conference. I talked with her afterward. She says the new committee structure and format for the conference have generated good feedback. Condensing the agenda into a shorter time frame means that volunteer leaders have to spend less time away from home for one thing.
Polly says this meeting is about strategy where “the rubber meets the road.” So committees are meeting and listening to and providing feedback to contractors about projects in progress or being proposed. She says it’s a process that includes as next steps, board approval of the budget and then work plans will be looked at by the operating committee in September. And then the process starts over again.
You can listen to my interview with Polly here: Interview with Polly Ruhland
You can listen to Polly’s report during the general session here: Report from Polly Ruhland