The second general session at the 2013 Agri-Marketing Conference was all about “Unleashing Creativity” with Josh Linkner. Josh just happened to be walking by the ZimmComm booth in the Connection Point when I had a chance to visit with him to get a take-away message from his keynote presentation.
Josh told me that we are often faced with what seems to be an insurmountable problem. He says, “History shows us that by taking a path less traveled, by doing something that’s never been done before, we can often solve a problem in a unique way that drives far better results than the traditional and obvious solution.” He “encourages courage,” and says that companies should develop a culture that celebrate new ideas rather than punishing them.
Listen to my interview with Josh here: Interview with Josh Linkner