More than a big milestone. That’s what BeckAgConnects has reached. The online community for those working in the ag industry now has more than 10,000 members.
The community has grown steadily since it launched in 2011 while remaining a valuable resource for ag professionals looking for new ways to positively impact their business results and exchange ideas with their peers.
“The community and peer exchange are two of the best components of BeckAgConnects,” said Margaret Oldham, Director of Innovation and Opportunity for Beck Ag. “There are very few secure environments on- line for ag professionals to explore resources and share new ideas. Our goal with BeckAgConnects was to create a safe place for those connections to take place, while also offering relevant information that ag professionals can use to impact their business results.”
BeckAgConnects offers those in the ag industry the opportunity to join and interact with other members within various discussion groups on the site. There are currently 6 public discussion groups that are led and moderated by subject matter experts. These discussion groups feature topics such as farm policy and tips for managing ag employees, and provide timely information on the topics ag professionals care most about.
In a brochure about the online resource Beck Ag shares some farmer vs. general public comparison data on cell phone or smartphone usage from AgAdvisor. In August of 2011 94% of farmers had one of these devices vs. 83% for general public and 46% of farmers check email on their phone vs. 38%.