I had so much fun talking with Dr. Jennifer Holland in the BASF booth during Commodity Classic because the passion she has for her job simply radiates through. Jennifer is the Technical Marketing Specialist with the Row Crop Fungicide Team at BASF.

She had a wealth of knowledge to share with me and more importantly to growers about their proven products and what we can see from BASF in the near future.

“In 2012 we launched Priaxor to much acclaim and a lot of challenges in the marketplace with the drought of 2012. And one of the things we were able to do was get 60 on-farm trials looking at Priaxor compared to Headline. What we were able to see was Priaxor actually out performed Headline with a 2 bushel better increase in yield. Which really delivers significant value for growers. We believe that yield is underpinned by all the plant health benefits we’ve researched and we can offer with Priaxor. For us those plant health benefits really fall under three buckets. First and foremost, is disease control, which we know is very important with fungicide, but also with growth efficiency in maximizing photosynthesis and nutrient utilization. And finally stress tolerance, which of course the drought of 2012 falls into that bucket.”

“In 2013 we’re really excited because we are looking to continue the integration process with Becker Underwood. Both of us have very strong innovative pipelines and I think growers are going to see new, exciting innovations from from us as we move forward with that process. And one of the things BASF has always prided itself on is it’s commitment to the agricultural industry and to innovation. In fact, in 2015 we will of launched 33 new products, which really speaks to our commitment. In terms of research and development, we spend approximately $2 million a day, and that’s Monday – Friday and weekends, making sure we are bringing the most innovative solutions to growers.”

Listen to my interview with Jennifer from here: Interview with Jennifer Holland

2013 Commodity Classic Photo Album