The ever-changing world of technology can be a little overwhelming and since farming is full of technology, it is very understandable that growers across the country could use some extra education. BASF listened to growers when they admitted that they didn’t always feel comfortable with the new technology and partnered with Bob Wolf to bring them On Target Application Academy.

Bob has a long history studying the application process at the university level. His research has focused on nozzles and selecting the correct nozzle for different jobs. During the recent Commodity Classic, Bob was busy talking with growers passing through the BASF booth about the On Target Application Academy. Attendees had the opportunity to ask questions and see first hand the effects of different nozzles.

“BASF was interested in taking a message to the growers to help them understand a better way to apply crop protection products so we wouldn’t have some of the drift issues that we have today. And do a better job controlling the targeted pest and specifically the weeds for the herbicide program.”

“The course began in 2013. We had around 20 meetings and we talked to about 2,000 applicators. Essentially what we are doing in those programs, wherever they might be – field days or in conjunction with a scheduled meeting, is taking anywhere from one to two hours training. Talking about nozzle application and the proper selection of spray nozzles. The focus to that attention is how can they increase their application efficiency, have more control over the pest they are shooting for and reduce spray drift.”

If you are interested in attending an On Target Application Academy, contact your local BASF representative to find out where the closest event is scheduled.

Listen to my interview with Bob from here: Interview with Bob Wolf

2013 Commodity Classic Photo Album